Business Analytics Applied Modelling and Prediction

Analytical skills are in high demand but short supply. Through a unique combination of data visualisation and analytics (both theoretical and applied), this ground-breaking textbook provides you with the expertise to analyse, interpret and communicate data with confidence, to inform real-world decision-making.
Key features include:
* Clear signalling of introductory, intermediate and advanced content
* An entire chapter dedicated to data visualisation, introducing Tableau for storytelling with data
* Motivational cases throughout showing how the theory relates to real life
* A wide variety of end-of-chapter exercises to test your understanding of the topics covered
* Online examples and datasets to help you master your analytics skills through hands-on learning
Lecturers also have access a range of online resources developed to support teaching, including a Teaching Guide, solutions to end-of-chapter exercises, PowerPoints and a testbank.
Business Analytics: Applied Modelling and Prediction is suitable for undergraduate and postgraduate students of Business Analytics.

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