A Marketing Strategy Planning Approach: 2026 Release ISE
English | 2026 | ISBN: 1265132534 | 849 pages | True PDF | 136.36 MB
Dating back to Jerry McCarthy's 4Ps of Marketing, Cannon/Perreault, Essentials of Marketing prioritizes marketing strategy planning and ensures currency through:* Active Learning: SmartBook, Video Cases, and Application-Based Activities foster critical thinking in real-world scenarios.* Purpose Orientation: Emphasizes an organization's broader value creation beyond profit, benefiting stakeholders.* Visual Enhancement: Hundreds of additional images and exhibits integrated into Connect Interactive exercises and PowerPoint slides for enriched learning.
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