Account-Based Marketing 101 - Updated For 2023

Free Download What you'll learn
The basics of Account-Based Marketing (ABM) and how it differs from traditional marketing
How to identify and prioritize target accounts based on data and insights
Strategies for developing an ideal customer profile (ICP) to guide your ABM efforts
How to create a customized account plan that includes personalized messaging, content, and multi-channel engagement tactics
Best practices for aligning your sales and marketing efforts to maximize the impact of your ABM program
How to measure and track key metrics for ABM success, including engagement rates, conversion rates, and revenue gains
Strategies for integrating ABM with other marketing initiatives, such as inbound marketing and lead nurturing
Tips for creating a culture of ABM within your organization, and aligning sales and marketing teams for ABM success
Requirements
To make the most out of this course on Account-Based Marketing, learners should have a basic understanding of marketing and sales concepts, as well as a familiarity with digital marketing tools and technologies. There are no formal prerequisites for the course, but learners may find it helpful to have
A basic understanding of marketing and sales concepts, such as the buyer's journey, customer segmentation, and lead generation.
Familiarity with common digital marketing channels and tools, such as email marketing, social media, and marketing automation software.
Basic knowledge of data analytics and reporting, including how to measure key performance indicators (KPIs) and track metrics.
It's worth noting that while these prerequisites are helpful, they are not essential. The course is designed to be accessible to learners at all levels, from beginner to advanced, and will cover the fundamentals of ABM in a way that is easy to understand and apply.
Description
Are you looking to take your B2B marketing efforts to the next level? If so, then Account-Based Marketing (ABM) may be just what you need. ABM is a strategic approach that focuses on targeting high-value accounts with personalized messaging and content to generate revenue and growth for your business.In this course on Account-Based Marketing, you'll learn everything you need to know to develop and execute a successful ABM strategy. You'll start by understanding the basics of ABM and how it differs from traditional marketing. From there, you'll learn how to identify your target accounts and develop an ideal customer profile (ICP).Next, you'll learn how to develop an account plan that includes a multi-channel approach to engage decision-makers. You'll also learn how to align your sales and marketing efforts to maximize the impact of your ABM program.Throughout the course, you'll learn best practices and strategies for implementing ABM in your own business. You'll also learn how to measure and optimize your ABM efforts for maximum success.By the end of this course, you'll have the skills and knowledge you need to start implementing an effective ABM program that generates revenue and growth for your business. So why wait? Enroll today and start mastering Account-Based Marketing!
Overview
Section 1: Introduction to Account-Based Marketing (ABM)
Lecture 1 Overview of ABM and its benefits
Lecture 2 Identifying Target Accounts
Lecture 3 Crafting a Tailored ABM Plan
Section 2: Identifying Target Accounts
Lecture 4 Setting ABM Goals and Objectives
Lecture 5 Defining the Ideal Customer Profile (ICP)
Lecture 6 Selecting target accounts using criteria such as industry, size, or location
Lecture 7 Developing a comprehensive understanding of target accounts and decision makers
Section 3: Crafting a Tailored ABM Plan
Lecture 8 Creating a Content Strategy for each target account
Lecture 9 Building a multi-channel approach to engage decision makers
Lecture 10 Planning and executing events to reach target accounts
Lecture 11 Aligning sales and marketing efforts to maximize impact
Section 4: Measuring and Optimizing ABM efforts
Lecture 12 Defining and tracking key metrics for ABM Success
Lecture 13 Analyzing and interpreting ABM data to inform future initiatives
Lecture 14 Continuously testing and refining ABM tactics to improve performance
Lecture 15 Best practices for scaling ABM across your organization
Section 5: Advanced ABM Strategies and Techniques
Lecture 16 Using technology and tools to automate and scale ABM efforts
Lecture 17 Integrating ABM with other marketing initiatives
Lecture 18 Creating a culture of ABM within an organization
Lecture 19 Strategies for aligning sales and marketing teams for ABM success
Section 6: Managing ABM Programs
Lecture 20 Scaling ABM programs
Lecture 21 Optimizing and refining ABM strategies
Lecture 22 Managing relationships with target accounts to achieve goals and objectives
Section 7: Integrating ABM with Sales and Marketing Technology
Lecture 23 Selecting and using ABM tools
Lecture 24 Integrating ABM with CRM and marketing automation platforms
Lecture 25 Measuring and reporting on ABM ROI against established goals and objectives
Section 8: Common Pitfalls, Best Practices and Case Studies
Lecture 26 Common Pitfalls to Avoid when Implementing ABM
Lecture 27 Learning from successful ABM campaigns
Lecture 28 ABM Best Practices
Section 9: Key Trends, Next Steps, Conclusion
Lecture 29 Key Trends
Lecture 30 Steps for implementing ABM in your organization
Lecture 31 Course Conclusion
Marketing professionals who want to learn how to create personalized, high-converting campaigns that target specific accounts and decision makers.,Sales professionals who want to learn how to use marketing strategies to engage and convert high-value accounts into customers.,Business owners or entrepreneurs who are looking to grow their business by targeting specific accounts and industries with a customized marketing approach.,Anyone who wants to stay up-to-date with the latest marketing trends and technologies, and learn how to incorporate these into their B2B marketing strategies.,Learners who want to understand how to use data and insights to inform their marketing and sales strategies and drive revenue growth.,Professionals who are looking to expand their skill set and expertise in marketing and sales, and take their careers to the next level.


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