Account Management In Software Engineering And Consulting

What you'll learn
Understand what account management in software engineering and consulting is about
Skills necessary to be successful in account management
Challenges of account management in software engineering and consulting
Real life examples of success stories and failures
Mistakes to avoid
Women in tech: challenges, opportunities and strategies
Requirements
No prerequisites or prior experience required
Description
This course delves into the complex and dynamic interplay between client management and the realm of software engineering. As an MBA graduate with two decades of experience in account management, business development, and product marketing within the high-tech industry, I bring a diverse background shaped by roles in both small startup environments and large tech corporations. Currently serving as a Senior Account Manager at a software development consultancy for the past nine years, I have overseen a $23 million revenue portfolio of projects for our client, Google.In today's rapidly evolving digital landscape, the success of software projects hinges not only on technical prowess but also on effective communication, strategic planning, and robust client relationships. This course is meticulously crafted to bridge the divide between the technical intricacies and the business dimensions of software development.Topics covered include the fundamentals of Key Account Management, exploration of challenges and opportunities for women in tech, the essential soft and hard skills required for successful account management, effective time management and communication tools, specialized tools for account management, the significance of project delivery, and insights into achieving triumphs and learning from failures.This course transcends theoretical concepts, offering practical applications enriched with real-world case studies, anecdotes, and examples drawn from my extensive professional journey. Participants can expect a holistic and hands-on approach, equipping them with the practical skills needed for success in the dynamic intersection of client management and software engineering.
Overview
Section 1: Introduction
Lecture 1 Welcome to the course
Lecture 2 What is Key Account Management?
Lecture 3 Role of Key Account Manager in Tech
Section 2: Skills needed to be successful in KAM
Lecture 4 Hard skills necessary to be successful in Key Account Management
Lecture 5 Soft skills necessary to be successful in Key Account Management
Lecture 6 Communication with clients
Section 3: Tools used in Account Management in Tech
Lecture 7 Time managements tools
Lecture 8 Communication tools
Lecture 9 Account Management specific tools
Section 4: Successes and failures
Lecture 10 Importance of Delivery
Lecture 11 Successful Business Development
Lecture 12 Women in Tech: Challenges and The Way Forward
Lecture 13 Conclusion
Account, Key Account and Client Partner Managers,Individuals new to an account management role,Individuals considering account management career,Women in Tech,Account Managers and Key Account Managers who need to enhance their skills and broaden their toolkit,Companies in need of training material for their AMs and KAMs,Individuals engaging with customers and seeking to enhance their communication and soft skills

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