Adapting hotel content to AI search (from SEO to AEO)

What you'll learn
Understand the difference between traditional SEO and AI search optimization (AEO/GEO)
Learn how different AI platforms prioritize response results, specifically in relation to hotel search
Review optimization techniques: technical, on-site content, off-site content
Apply a tailored step-by-step AI-search content optimization strategy to your hospitality business
Requirements
No prior experience with SEO, AEO, or digital marketing is required - this course is designed for complete beginners as well as industry professionals.
Description
The age of AI search is here and it's already reshaping how travelers discover and book hotels. Instead of scrolling through endless links, guests now expect AI platforms like ChatGPT, Gemini, or Perplexity to "do the Googling for them" and deliver one trusted answer. As a hotel operator, your job is to make sure your property is part of that answer. That's exactly what this course is designed to help you do: stay visible, capture more direct bookings, and stay ahead of competitors in this new distribution landscape.Now, AI might be evolving faster than traffic builds up in San Diego on a rainy day, and yes, every platform has its own quirks. But the good news is you don't need a PhD (or even deep SEO experience) to adapt. There are clear, pretty simple, common-sense practices you can start implementing today to optimize your discoverability in AI search results. Not rocket science. In this course, you'll learn exactly what those are, step by step, with practical hotel-focused examples, checklists, and action items you can apply immediately. By the end, you'll not only understand how AI search works-you'll have a concrete roadmap to ensure your hotel is always part of the answer.
Who this course is for
Hotel operators with no marketing experience (independent and branded)
Hospitality marketing professionals
Hotel Booking Engine providers
SEO agencies working with hotel companies
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