Affiliate Marketing For Advertiser The Ecosystem

What you'll learn
Gain a basic understanding of the affiliate marketing ecosystem
Learn professional jargon used in the field.
Understand various verticals, affiliate programs, payment models, and traffic sources
Study multiple tools critical for affiliate marketing management
Understand how to ensure partners' actions are coordinated and do not interfere with other departments within the company
Requirements
1. Basic understanding of digital advertising and affiliate marketing processes
2. Familiarity with the principles of internet advertising
3. A demonstrated interest in pursuing a career in affiliate marketing
4. Awareness of local employment opportunities for junior affiliate marketing manager positions. Potential students should understand that employers are actively seeking to fill these roles
Description
Welcome to our journey into the world of affiliate marketing, tailored especially for advertisers. Unlike many courses that cater to partners and their quest for passive income, I've crafted this program with your professional growth in mind. We're going to take a first-person view of how businesses like yours can thrive in the bustling affiliate marketing landscape.In this course, I will guide you through the essentials of the affiliate marketing ecosystem. Together, we will identify and understand the roles of networks, partners, and key stakeholders. You will discover a suite of tools that will equip you to manage campaigns, track progress, and refine strategies effectively.I will explain the different compensation structures that are pivotal in fostering successful partnerships. You will learn about the varied traffic sources and how best to utilize them for your marketing objectives. Our exploration will span diverse verticals, providing you with real-world examples-from health supplements to online betting services.Designed for those who are not native English speakers, I aim to present these concepts clearly and accessible. By the end of this course, you'll have a strong foundation to build upon, enabling you to delve deeper into the aspects that align with your business needs. Let's embark on this learning adventure and take your first step toward mastering affiliate marketing as advertisers.
Overview
Section 1: Exploring Affiliate Marketing and its Position in Product Marketing
Lecture 1 Affiliate Networks and Reselling: Navigating the Affiliate Landscape
Lecture 2 Understanding the Ecosystem of Affiliate Marketing
Lecture 3 Varieties of Affiliates: Evolution of Media-Buying Partners
Lecture 4 Varieties of Affiliates: SEO, Content and Comparison Websites
Lecture 5 Varieties of Affiliates: Cashback Platforms
Lecture 6 Varieties of Affiliates: Influencers
Lecture 7 Understanding Direct Advertiser and Multi-Brand Affiliate Networks
Lecture 8 Understanding Content Monetization Solutions
Lecture 9 Deciphering Tools: The Building Blocks of Affiliate Marketing Ecosystem
Section 2: Use of Verticals and Compensation Structures in Affiliate Marketing
Lecture 10 Affiliate Marketing Fundamentals: Exploring Verticals and Decoding Offers
Lecture 11 Nutra Vertical Insights: Marketing Health Supplements
Lecture 12 Dating Vertical Integration: Mainstream and Adult Marketing Strategies
Lecture 13 Betting & iGaming Vertical Tactics: Crafting Winning Promotions
Lecture 14 Sweepstakes Vertical Strategies: Engaging Audiences with Prizes
Lecture 15 Software & VPN Vertical Marketing: Harnessing Digital Protection
Lecture 16 eCommerce Vertical Proficiency: Navigating Online Retail
Lecture 17 Crypto & Binary Options Vertical: Balancing Reward with Regulation
Lecture 18 BFSI Vertical Overview: Facilitating Financial Futures
Lecture 19 Navigating Affiliate Payment Models
Lecture 20 Payment Models in Different Verticals
Lecture 21 Fine-Tuning Your Payment Approach
1. Beginners or those transitioning from another profession who aim to delve into this subject to secure their first job in marketing.,2. Company founders, Chief Marketing Officers, and digital marketing specialists who have incomplete or unsystematic knowledge about Affiliate Marketing, and see this path as an opportunity for their product or service.
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