AI and Google Analytics 4 Analysis

Learn how to harness the power of GA4 and AI tools to uncover actionable insights, improve content performance, and build a future-ready marketing analytics workflow.
Course details
This course equips digital marketers and analysts with practical skills to combine GA4's built-in AI features with external tools like ChatGPT and Looker Studio for deeper, more actionable marketing insights. Learn how to structure and export data responsibly, analyze content performance using predictive models and semantic techniques, and build automated dashboards for sustainable insight generation. From predictive audiences to full customer journey mapping, this course demonstrates how AI can supercharge your content strategy. Whether you're optimizing channel performance or discovering hidden content gaps, this equips you with a clear, AI-informed framework to elevate your marketing analytics practice that helps you turn insights into action and future-proof your analytics workflow.
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