AI In Marketing

What you'll learn
Learn how to use AI tools and technologies to improve marketing efforts across various areas and digital marketing channels
Gain hands-on experience of using AI in real-world scenarios by accessing a library of 100+ marketing-specific prompts for ChatGPT
Get access to and start using tested and proven AI marketing tools, as well as demos of the most interesting tools
Understand the steps involved in introducing AI into your marketing strategy, and develop an action plan to implement AI in your own marketing efforts
Develop the skills and knowledge to stay up-to-date on the latest AI marketing trends and developments, and apply them to your own marketing strategy
Requirements
To get the most out of this course, you should have a basic understanding of digital marketing channels and how they work.
Description
Unlock the power of AI for better and faster branding, content creation, social media, content marketing, copywriting, email and paid digital marketing channels.This course, "AI in marketing: The complete guide on how to use AI tools and ChatGPT in marketing", provides an in-depth exploration of how to use artificial intelligence in various areas and channels of marketing.PRACTICAL & APPLICABLE SKILLSThis course is highly practical and applicable to everyday marketing jobs, providing you with the tools and knowledge to immediately implement AI in your marketing strategy and everyday activities. The course covers a wide range of topics, including AI marketing tools, branding, content marketing, design, paid social media, paid search, social media marketing, email marketing, SEO marketing, website management and marketing insights.LIBRARY OF PROMPTS AND AI TOOLSThis course offers access to a library of prompts and tested AI tools that you can use to enhance your marketing efforts. This exclusive access means you will be able to apply the knowledge learned in the course and test it out in real-world scenarios. These prompts and tools will also give you hands-on experience of using AI in your marketing strategy in a way that is tailored to your specific needs and goals.ACTION FOCUSEDThe course includes an action plan that will help you to implement AI in your marketing activities. This plan will enable you to understand the steps involved in introducing AI into your marketing efforts, as well as providing you with a roadmap to success.GET EQUIPPED WITH SKILLS & RESOURCESPrompt-writing skillsGet access to a library of 100+ marketing-specific promptsAI tools libraryAccess a list of 50+ tested AI marketing toolsAI in marketing skillsGain the confidence to start using AI in marketing and showcase this skill on your CVBENEFITS OF USING AI IN MARKETINGTime efficiency: With AI, you can create high-quality content faster and with less effort, freeing up time for other important tasks.Cost savings: AI can help you save budget on copywriting and other content creation expenses as well as create many more content assets.Personalised content: AI tools can generate highly targeted, personalised and engaging content tailored to different touchpoints.Customer engagement: AI can enable you to create more engaging and effective marketing campaigns, leading to higher conversion rates and more sales.GAIN A COMPETITIVE EDGEThis course is an invaluable resource for any marketer looking to gain a competitive edge by using AI in their marketing strategy. It offers a wealth of practical knowledge and tools that you can use to enhance your marketing efforts and achieve your goals.Learn how to use AI to enhance your marketing efforts, and start designing your marketing for the future. Don't miss out on the benefits of ChatGPT and other AI tools in your marketing role. Good luck!YOUR INSTRUCTORVictoria is a Chief Marketing Officer (CMO) for CAROL Bike, an AI-exercise bike company. Over the past 18 years, Victoria has worked at top corporations, including Nestle, Intuit, Orange and EE, as well as taking on CMO roles in start-ups in both the US and the UK.Victoria is passionate about new technologies, marketing and education, and teaching brings her a huge amount of joy.Victoria started working with AI technologies 10 years ago in her roles at Telecom, where she launched predictive models for churn propensity and ran experiments testing different copy for SMS campaigns. In the past year, Victoria has used AI copywriting and SEO copywriting tools herself and seen their power in action.Victoria loves to blend high-level marketing strategies with practical frameworks that can be clearly explained to you, the student.Victoria holds an Executive MBA with distinction from the London Business School.CONTENTSThe course has 10 modules and will be updated on a monthly basis based on the advances in the usage of ChatGPT as well as the launch of new AI tools.1. AI MARKETING TOOLSCourse overviewChatGPT overviewPrompts for AIMarketing-specific promptsChatGPT and Zapier2. AI FOR BRANDINGBrandingNamingBrand strategyHeadlinesStoryCampaignsVisual identity3. AI FOR CONTENT MARKETINGContent strategyContent ideasCopywritingParaphrasingPresentation creation4. AI FOR DESIGNText-to-image toolsDEMO: DALL·E 2 toolDEMO: Midjourney toolDesign toolsDEMO: Photoroom toolText-to-speech toolsVideo creation & editingDEMO: Synthesia tool5. AI FOR SOCIAL MEDIA MARKETINGContent ideationCopywritingPost copy for a videoBulk post creationRepurposingSocial listening6. AI FOR PAID SOCIAL MEDIAAd copyAd creativeVideo script writingTikTok script writingDEMO: Smartly 7. AI FOR PAID SEARCHKeyword researchHeadline copywritingDescription copywriting8. AI FOR EMAIL MARKETINGSubject line copywritingEmail copywritingPersonalised emailsSales emailsDEMO: Windsor tool9. AI FOR SEO MARKETINGKeyword researchTitleMeta descriptionSEO copywritingSEO checkerDEMO: Surfer SEO tool10. ACTION PLANPOVHow to startLibraries of AI toolsMore AI applicationsCourse developmentQ&A
Overview
Section 1: AI marketing tools
Lecture 1 Course overview
Lecture 2 ChatGPT overview
Lecture 3 Prompts for AI
Lecture 4 Marketing-specific prompts
Lecture 5 DEMO: ChatGPT
Lecture 6 ChatGPT and Zapier
Section 2: AI for branding
Lecture 7 Introduction
Lecture 8 Branding
Lecture 9 Naming
Lecture 10 ChatGPT for brand strategy, headlines and story
Lecture 11 Campaigns
Lecture 12 Visual identity
Section 3: AI for content marketing
Lecture 13 Introduction
Lecture 14 Content strategy
Lecture 15 ChatGPT for content ideas
Lecture 16 AI tools for content marketing
Lecture 17 DEMO: Jasper tool
Lecture 18 DEMO: Beautiful.ai tool
Section 4: AI for design
Lecture 19 Introduction
Lecture 20 Text-to-image tools
Lecture 21 DEMO: DALL·E 2 tool
Lecture 22 DEMO: Midjourney tool
Lecture 23 Design tools
Lecture 24 DEMO: Photoroom tool
Lecture 25 Text-to-speech tools
Lecture 26 Video editing tools
Lecture 27 DEMO: Synthesia tool
Section 5: AI for social media marketing
Lecture 28 Introduction
Lecture 29 Content ideation
Lecture 30 Copywriting
Lecture 31 Post copy for a video
Lecture 32 Bulk post creation
Lecture 33 Repurposing
Lecture 34 Social media listening
Section 6: AI for paid social media
Lecture 35 Introduction
Lecture 36 ChatGPT for ad copy, ad creative, video and TikTok script writing
Lecture 37 DEMO: ChatGPT
Lecture 38 DEMO: Smartly.io tool
Section 7: AI for paid search
Lecture 39 Introduction
Lecture 40 ChatGPT for keyword research, headline and description copywriting
Section 8: AI for email marketing
Lecture 41 Introduction
Lecture 42 ChatGPT for subject line and email copywriting
Lecture 43 DEMO: Windsor tool
Section 9: AI for SEO marketing
Lecture 44 Introduction
Lecture 45 DEMO: Surfer SEO tool
Section 10: Action plan
Lecture 46 POV
Lecture 47 How to start
Lecture 48 Libraries of AI tools
Lecture 49 More AI applications
Lecture 50 Course development
Marketing Managers looking to gain a comprehensive understanding of how to effectively use AI in their marketing efforts,Marketers who want to enhance their marketing efforts and stay ahead of the curve by using AI in their work,Individuals who have some understanding of marketing but want to explore how AI can be used in marketing,Tech-savvy professionals curious to learn new marketing techniques


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