Analytics the Right Way A Business Leader's Guide to Putting Data to Productive Use

Organizations have more data at their fingertips than ever, and their ability to put that data to productive use should be a key source of sustainable competitive advantage. Yet, business leaders looking to tap into a steady and manageable stream of "actionable insights" often, instead, get blasted with a deluge of dashboards, chart-filled slide decks, and opaque machine learning jargon that leaves them asking, "So what?"
Analytics the Right Way is a guide for these leaders. It provides a clear and practical approach to putting analytics to productive use with a three-part framework that brings together the realities of the modern business environment with the deep truths underpinning statistics, computer science, machine learning, and artificial intelligence. The result: a pragmatic and actionable guide for delivering clarity, order, and business impact to an organization's use of data and analytics.
The book uses a combination of real-world examples from the authors' direct experiences-working inside organizations, as external consultants, and as educators-mixed with vivid hypotheticals and illustrations-little green aliens, petty criminals with an affinity for ice cream, skydiving without parachutes, and more-to empower the reader to put foundational analytical and statistical concepts to effective use in a business context.

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