Art Marketing Course with Olena Yara

Brand, pricing, Instagram, and email marketing for artists. Learn to sell your work without an agency.
What you'll learn

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Build a clear artist brand. Vision, mission, tone of voice, and a visual identity that stays consistent over time.
Price your work with confidence using three proven methods and a pricing ladder that grows sustainably.
Photograph and present your art so it sells, and build an Instagram plan you won't dread.
Grow an email list, write newsletters that convert, and confidently handle your first (and second) sale.
Requirements

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No prior marketing or business experience needed. Just a phone or camera to photograph your work, and the willingness to actually do the exercises. This is a doing course, not a watching course.
Description

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Most artists learn marketing the hard way: years of trial and error, watching sales go to less talented people who simply knew how to show up. This course exists because that shouldn't be the only path.
Built for artists just figuring out that marketing exists, and that they're allowed to be good at it. The same frameworks I use with paying agency clients, made for someone working alone and figuring it all out.
What's inside
8 video lectures, about 10 minutes each, watch in order
The full presentation deck to keep and reference anytime
A fill-in workbook with a 5-minute exercise for every video
Covers: your brand, pricing, photography, Instagram, email, marketing, and your first sale
Built to be revisited: redo the exercises every six months as your answers change
No fluff, no pep talks, no vague advice to "just put yourself out there." Every lecture ends with a real exercise, five minutes, done in the video. By the end you'll have a brand, a pricing ladder, a collector persona, a content plan, the vision, and the language to talk about your work without cringing.
Let's make sure the people who'd love your work actually get the chance to find it.
Who this course is for

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This course is for visual artists, painters, and makers who have no marketing background and want a clear, practical foundation instead of agency jargon. It's especially useful for artists just starting to sell their work, or those who've been creating for years but have avoided marketing out of fear, confusion, or resistance to "selling out."
Homepage

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