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Behavioral Economics The Basics [Audiobook]

voska89

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English | ISBN: 9780367525897 | 2020 | 8 hours and 55 minutes | MP3 | M4B | 245 MB
Behavioral economics is everywhere - whether used by governments to shape our judgement and decision making, advertisers and marketers to sell products, or even politicians to sell policies, its insights are important and far-reaching. Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgements and decisions we make.



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