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Binge Times -Dade Hayes

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epub | 1.8 MB | English | Isbn:‎ 0062980009 | Author: Dade Hayes | Year: 2022



Description:

The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot to streaming. Go inside a disparate group of media and tech companies - Disney, Apple, AT&T/WarnerMedia, Comcast/NBCUniversal and well-funded startup Quibi - as they scramble to mount multi-billion-dollar challenges to Netflix.
After spotting Netflix and the deep-pocketed Amazon Prime Video a decade's head start, rivals from the tech and start-up realm (Apple, Quibi) and traditional media (Disney, WarnerMedia, NBCUniversal) all decided to move mountains to enter the streaming game. At a cost of billions, each went after their own piece of the market, launching five new services in a seven-month span. And just as the derby was heating up, the coronavirus pandemic arrived, a black-swan event bringing short-term benefits but also stiff challenges.
The battle for streaming supremacy may end up having more than one winner,...

Category:Media Studies, Media & Communications Industry, Consumer Behavior



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