Brand And Marketing Integration by Sadık Vural

What you'll learn
Integration Fundamentals
Vertical Integration
Horizontal Integration
External Integration
Internal Integration
Integration Process
Requirements
NO You will learn everything you need
Description
- Why are some brands more successful than others? Lots of reasons, but one of the key reasons is that they're fully integrated. Now, integration means different things to different people. When you hear marketers talk about integration, usually they mean customer or external marketing, but that's just one piece of the puzzle. Hi, I'm Dina Shapiro. And we're going to talk about a better way to integrate your brand in marketing. In this course, we'll definitely discuss external customer marketing, but we'll also talk about three other really important types of integration, including vertical integration, which is aligning your brand with your company vision, mission, purpose, and values. Horizontal integration, which is aligning your marketing strategy, capabilities, and organizational structure. And last but not least, internal integration, which is training employees to become brand ambassadors. By the end, you'll think about integration in a whole new way that encompasses all internal and external stakeholders and touch points. Let's get started. Why are some brands more successful than others? Lots of reasons, but one of the key reasons is that they're fully integrated. Now, integration means different things to different people. When you hear marketers talk about integration, usually they mean customer or external marketing, but that's just one piece of the puzzle. Hi, I'm Dina Shapiro. And we're going to talk about a better way to integrate your brand in marketing. In this course, we'll definitely discuss external customer marketing, but we'll also talk about three other really important types of integration, including vertical integration, which is aligning your brand with your company vision, mission, purpose, and values. Horizontal integration, which is aligning your marketing strategy, capabilities, and organizational structure. And last but not least, internal integration, which is training employees to become brand ambassadors. By the end, you'll think about integration in a whole new way that encompasses all internal and external stakeholders and touch points. Let's get started.
Overview
Section 1: Introduction
Lecture 1 Introduction
Section 2: Integration Fundamentals
Lecture 2 1.1.How to define integration
Lecture 3 1.2 Reasons to invest in integration
Lecture 4 1.3. Four types of integration
Section 3: Vertical Integration
Lecture 5 2.1. How to integrate vertically
Lecture 6 2.2. Relationship to brand and marketing
Lecture 7 2.3. Relationship to brand and marketing
Section 4: Horizontal Integration
Lecture 8 3.1. How to integrate horizontally
Lecture 9 3.2. Barriers to overcome Selecting transcript lin
Lecture 10 3.3. Create an integration-driven organization
Section 5: External Integration
Lecture 11 4.1.Create an integration-driven organization
Lecture 12 4.2. Use the decision journey
Lecture 13 4.3. Learn from world-class marketers
Section 6: Internal Integration
Lecture 14 5.1. How to create one brand
Lecture 15 5.2. Leverage employees
Lecture 16 5.3. Engage employees
Section 7: Integration Process
Lecture 17 6.1. Cultural and process integration obstacles
Lecture 18 6.2. How to overcome these barriers
Lecture 19 6.3. Develop a process
anyone who does digital marketing
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