Branding & Brand Management: Branding Strategy Brand Tactics | Udemy

Branding Guide MBA Level : Brand Management, Branding Strategy, Brand Building | #1 Branding Course from top MBA F100 XP

What you'll learn
MBA Level Branding
Branding
Brand Management
Branding Strategy
Brand Tactics
Luxury Brand Management
Fashion Branding
B2B Branding
B2C Branding
How to Grow Your Brand

Top MBAs are expensive, time-consuming, and extremely difficult to get into. My goal with this course is to give you an MBA level of understanding of branding and brand management. Learn from a former Global Brand Manager at Sony PlayStation who studied brand management at Philip Kotler's Kellogg School of Management and has helped countless startups with their branding.

If you sell marketing services, this gives you a sophisticated edge over other marketers. If you're a marketing manager, this gives you a strategic understanding of the role of branding. If you're a founder, this course will show you how to catapult your company to fame.

This course focuses specifically on branding, brand marketing, and brand management. This is not a general course on marketing. I'll lay out all the foundations of brand strategy and brand tactics, while exploring several case studies both from my hands-on experience as well as my research.

This course is built on my personal experience developing and marketing brands, my academic experience, and branding research from myself and others. I'll dispel commonly held myths about branding and give you a solid, reliable resource for understanding brands so you aren't relying on flaky Internet resources.

Case study on the luxury brand management & fashion marketing leader Lacoste

Key lessons in fast brand growth, such as the substantial role of influencer marketing & branding partnerships

My hands-on experience in managing some of the top global brands across the USA, UK, Japan, and Canada

FMCG / CPG brand management considerations

B2B brand management drivers

Brand management lessons that apply to business-to-consumer and business-to-business (B2B) branding

How to drive word-of-mouth for your brand using highly efficient branding tactics and strategies

How to enhance key outcomes such as brand awareness, revenue, excess share of voice, reach, and frequency--both conceptually and through advertising channels such as Facebook and LinkedIn

How to penetrate a new market quickly to build brand credibility and awareness

How to leverage associations to establish a brand that doesn't yet have credibility

How to develop a comprehensive branding and brand marketing strategy

Key branding sections:

How Brands Grow

Brand Management Lessons from Lacoste

Branding Strategy

Branding Tactics

Macro Business Perspective of Branding

Raising Brand Awareness

B2B Branding

Personal Branding

Branding success starts with this course, which serves as a branding guide and mini MBA in branding, brand management, brand marketing, branding strategy, branding success, big brand strategies, and business branding.

Who this course is for:
Marketers
Marketing Managers
Brand Managers
Entrepeneurs
Aspiring Brand Managers
Brand Marketing Managers
Marketing Consultants
Marketing Agencies
Influencers




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