Bretty Curry (Smart Marketer) - Google Performance Max Blueprint 2023

Getting Started With Performance Max
MODULE DETAILS
- What is Performance Max?
- How P-Max Differs from Other Google Campaign Types
- How P-Max Fits into Your Marketing Stack
- Case Study: How an Outdoor Brand Got 2.7X ROI with One P-Max Campaign
MODULE 2
Using Performance Max To Maximize Shopping
MODULE DETAILS
- Campaign Strategy: Goals & Setup
- Audience Signals Bidding strategy
- Listing Groups & Product Feed
- Case Study: Maximizing P-Max Conversions for oVertone
- Assembling Creative Assets for Successful Ads
Campaign #1 Buildout: Leveraging Shopping for Efficient Growth
- Case Study: Auto brand 2x's Revenue and gets 295% ROI
MODULE 3
Performance Max For Top-Of-Funnel Growth
MODULE DETAILS
- Going Beyond Shopping for Scale
- Listing Groups & Shopping Ads
- Display Network for Scale / New Traffic & Customer Acquisition
- YouTube Ads - Video Strategy, Assets & Hooks
- Campaign Buildout #2
Reporting Insights & Optimization
- Case Study: Health and Wellness Brand Gets 8.6K conversions with P-Max
- Action Items for Executing Your Blueprint
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