Commodifying Everything: Relationships of the Market By Susan Strasser
2003 | 298 Pages | ISBN: 0415935903 | PDF | 3 MB
"Commodification" refers most explicitly to the activities of turning things into commodities and of commercializing that which is not commercial in essence. The mass marketing of pets, the rise of the coffin industry, the conversion of preacher into salesmen and the globalization of Taleggio cheese are some of the surprising topics in this volume that show how friendship, death, spirituality and artisanship all have a price after being commodified. This collection of essays gives a perspective on creating consumer products and consumer identities when what's for sale goes well beyond the thing itself.
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