Creating High-End Video Campaigns For Producers & Marketers

What you'll learn
How to bring your video production to the next level!
Creating a better video marketing strategy
What the process of creating a video campaign looks like
Solutions to the most common mistakes in creating a video campaign
How to manage client expectations
Using ChatGPT for your video strategy
Requirements
Get better video campaign results & bring your video productions to the next level!
Description
Welcome to the Creating high-end video campaigns for producers & marketers course.In our course, we look at all the ins & outs for creating a high-quality video campaign. Whether you are a producer of films and content or a marketer working on campaigns for brands.Together, Fabian & Jasper have over 20 years of experience in film production, advertising and strategy. We have worked for European brands and renowned advertising agencies at home and abroad.This course is designed to turn our insights from the past 13 years into practical tools you can apply within your work today. This course is not a niche course, it covers all the knowledge you need to know today as a video proffesional and marketer. You will learn smart production, how to combine strategy and production, ins & outs of a good debrief for your project and how to distribute and produce content in a smart way.The course is structured in a way to allow complete beginners to start right at the beginning and learn the entire professional pathway, while more experienced students can pick and choose a variety of chapters and lectures to suit their current needs.We can only reiterate again that this is a full, actionable course. Once complete, you should be able to apply it to your own projects without the need for further guidance. Furthermore, as the video production and marketing profession evolves, so to will this course, with frequent updates and additions to keep you on the right track.
Overview
Section 1: Course Introduction
Lecture 1 Welcome to the course & what you'll learn
Section 2: Defining your campaign key message
Lecture 2 Debriefing & ASSIGNMENT
Lecture 3 Managing expectations with the client & stakeholders
Lecture 4 Key Takeaways
Section 3: The most efficient video production process
Lecture 5 From debriefing to treatment & pitch
Lecture 6 Pre production, production and post production
Lecture 7 Modular & scalable production & ASSIGNMENT
Lecture 8 Key Takeaways
Section 4: How to produce multiple assets for various platforms
Lecture 9 See every asset as a unique video
Lecture 10 Different sizes, lengths and platform criteria
Lecture 11 What should you consider during the shoot? & ASSIGMENT
Lecture 12 Key Takeaways
Section 5: Defining your target audience
Lecture 13 Defining your target audience
Lecture 14 Describing your target market & ASSIGNMENT
Lecture 15 Key takeaways
Section 6: Creating your video strategy
Lecture 16 Introduction to the added value of a strategy
Lecture 17 Defining your video campaign objective
Lecture 18 Developing your video customer journey
Lecture 19 Setting your strategy objectives & define kpis
Lecture 20 AI tools for creating a strategy presentation & ASSIGNMENT
Lecture 21 Key takeaways
Section 7: Distinctive assets
Lecture 22 What are distinctive assets? & ASSIGNMENT
Lecture 23 Key takeaways
video producer,marketeers,online marketeer,video producers,cinematographers,directors,photographers,videographers,filmmakers,marketing,social media,youtube,instagram,online marketing,creators

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