Data-driven Product Management with R

A thought-provoking and practical course that transforms the way you drive influence with data
What you'll learn
Drive cross-functional collaboration by combining diverse datasets for better decision making.
Tell compelling stories with layered and clean data visualization.
Hone your instincts about customers and markets by exploring your data and spotting trends and anomalies.
Democratize data for effective decision making by setting up a reproducible data environment.
Understand customer behavior and predict outcomes like retention through customer segmentation and cohort analysis
Spot and study outliers to better understand corner cases and potential red flags.
Boost your productivity and grow your influence by automating report generation
Requirements
Good working knowledge of spreadsheet software like MS Excel is required.
Programming skills NOT required.
Familiarity with scripting languages like Perl, Shell etc., is nice to have. However, if you are technically inclined and keen to learn something new, the resources in this course will be more than sufficient in helping you get started.
Description
What's this course about?
This is the first part of a series of analytics courses that are fine-tuned for product managers. It covers a carefully-curated list of topics like outlier analysis, exploratory data analysis (EDA) and cohort analysis. These topics are taught using product management specific use cases for immediate application to your daily work. The overarching goal of the course is to enable product mangers influence customers and stakeholders using data.
What's unique about this course? Why should I care?
First, this is not a programming language course. This course teaches you to use R as a tool to advance your career and business goals. The R notebooks provided with this course are meant to be run with minimal training. They have been rigorously tested on Windows and Mac. Updates if any, will be posted in a timely manner. This was done so learners can focus on modifying the notebooks for their specific needs.
How will it benefit me?
This is a highly curated course with a very narrow target learner - the product manager. With this course, product managers will save months of time they would spend learning R and applying it to their work. The curriculum focuses on practical implementation so the material is concise and precise. You will not be bombarded with hours of lectures and hundreds of source files only to find yourself confused about what's next.
Why R?
R is a scripting language that is widely used by research scientists and statisticians - not software programmers. It is easy to learn and master and you get results instantaneously. If scientists, with little or no programming skills can master R, so can you. R has a very active and solid community that maintains existing functionality and regularly introduces new innovation. As R is statistical software, you will find several excellent packages for every statistical procedure imaginable. What's more, you can also write powerful ML models in R easily.
The best part is that R is free and secure. It is not as CPU-hungry as most spreadsheet tools and can be run in the cloud as well. It also works seamlessly with popular IDEs like VS Code.
How do I use it at work?
Remember, this course has been created by a product manager for other product managers. The code samples can be run straight out of the box and modified endlessly.
The R Notebooks contain all the code being taught in the class. They can be run on any Windows or Mac laptop. It is highly recommended that you take a hands-on and curious approach to this course. Modify the files to suit your needs.
What does this course cover?
This course focuses on descriptive analytic techniques to facilitate data-driven decision making and cross-functional collaboration. In addition, this course covers entry-level data engineering topics like EDA and data management. These topics are introduced early to serve as foundations for the rest of the course. Three key career skills are addressed for product managers
Cross Functional Collaboration
Creating a Reproducible Data Analysis Environment
Creating a Master Dataset for Inter-departmental Collaboration
Storytelling with Data
Building Customer Profiles
Segmentation Using Indicators
Translating Feature Usage to Retention
Learning from Extreme Customers
Automation of Data Analysis Tasks
Automating the Data Curation Process
Creating Reproducible Reports
In future courses, I will cover prescriptive and predictive techniques.
Are there any copyright issues
R is a very popular language and there are thousands of free and paid resources available on the internet. To avoid copyright infringement, I have developed the data set used in this course. It is not copied from any paid or free repository. All the code in this course has been developed by me.
What if I have problems?
If you have questions about the course, send me a note in the course and I will respond within 24 hours.
How long will it take me?
The total course duration is approximately 5 hours spanning 9 sections. By blocking off 1-hour or so a day, you can finish the course in 10 days. You can also go at in Boot Camp style and finish it over a weekend.
To get the most out of this course, prioritize your learning time and stick to the plan. There is no shame is copy-pasting code and there are no brownie points for memorizing the function and parameter names. If you obsess over them, you will not do yourself any justice. Just understand the overall flow of each lesson and how the code is organized. Focus on running the notebook and studying the results. Then modify the code to suit your needs, run the notebooks, and study the results again. Rinse and repeat.
What kind of machine do I need?
In comparison to traditional spreadsheet software like Microsoft Excel, R is not a resource-intensive software. A Windows or Mac laptop with 8 GB of RAM is more than sufficient to run the exercises in this course. Check the R and R Studio sites for detailed system requirements.
Who this course is for
This course is for product managers who have a passion for data-driven decision making and influencing change. Product marketing professionals will also find this course relevant and useful.