Design Thinking Intro User Experience Research & Design

UX Research: Biases, Evaluation, Qualitative, Quantitative & Generative Methods PLUS Recruitment & Design Thinking Intro
What you'll learn
Define what is evaluative research
Understand the difference between making a simple product and making a product simple
Know what is Concept Validation
Learn about Heuristic Evaluation
Define what is Synthesis
Discuss the different steps in thematic analysis
Learn the difference between Qualitative and Quantitative Research
Understand the Design Thinking Process
Know how to do responding sourcing and engagement
Learn the steps in screening participants
Understand and Identify Research Biases and how to avoid them
Learn what is Generative Research
Requirements
No requirements or pre-requisites
Description
Get instant access to an UX Research & Design workbook of 78 pagesIntroduce yourself to our community of students in this course and tell us your goalsEncouragement and celebration of your progress every step of the way: 25% > 50% > 75% & 100%3,5 hours of clear and concise step-by-step instructions, lessons, and engagementThis course is designed for anyone who is interested to learn more about UX research and designWhat you will learnefine what is evaluative researchUnderstand the difference between making a simple product and making a product simpleKnow what is Concept ValidationLearn about Heuristic EvaluationDefine what is SynthesisDiscuss the different steps in thematic analysisLearn the difference between Qualitative and Quantitative ResearchUnderstand the Design Thinking ProcessKnow how to do responding sourcing and engagementLearn the steps in screening participantsUnderstand and Identify Research Biases and how to avoid themLearn what is Generative Research...and more!Contents and OverviewYou'll start with What is evaluative research; Methods and Usability testing; There's a big difference between making a simple product and making a product sim; Concept validation; The best kind of design is a process dynamic and adaptable; The best kind of design is a process of dynamic and adaptable; Heuristic Evaluation; Heuristic evaluation - What, Why, How, What, Where; What is good design means and card sorting; Different methods of card sorting and another quote of good information; Best practices for evaluative research.Then you will learn about What is synthesis; What is thematic analysis and when to use thematic analysis; Example of thematic analysis; Example of thematic analysis - Step 1; Example of thematic analysis - Step 2; Example of thematic analysis - Step 3; Example of thematic analysis - Step 4 and 5; Example of thematic analysis - Step 6 and 7.We will also cover Types of research - Qualitative and Quantitative research; Qualitative research; Generative research; Qualitative research; Evaluative research; Qualitative research; Data analysis and statistics.This course will also tackle What is design thinking and What the process looks like; Implementing the Design Thinking Process; How does research fit into the design thinking process.We'll also talk about Respondent sourcing and engagement; What is a participant?; What is the right time to start thinking about participants?; Who to consider when sourcing participants and target market; Screening the right participants; Step 1; Define Your criteria and Screening process for quantitative studies; Step 2; Pick up the right participants; Step 3; Describe your screener; Step 4 - Write your screening questions; Step 5 - Order your questions; Step 6 - Incentives; Step 7 - Creating your Screener and other factors of it; Virtual Session Considerations.Then, What is research bias and Identifying bias in research; Types of biases; Tips to avoid biases.And finally, What is Generative research; Module of design research and the UX research process; Generated research methods use; What are Diary Studies; Diary studies best practices; What is concept validation; Concept validation best practices; What is user reviews; User review best practices; What are Focus groups and some famous quotes; Focus groups best practices.
Who this course is for
Anyone interested to learn more about user experience research and design
Design thinking practitioners, project managers and UX designers
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