Digital Marketing Advertising - Facebook, Linkedin & More!

What you'll learn
Mastering Facebook Ads strategies
Leveraging LinkedIn Ads for effective marketing
Harnessing the power of TikTok Ads for brand promotion
Optimizing Pinterest Ads for visual marketing
Exploring innovative Paid Ads with ChatGPT
Understanding Digital Marketing KPIs for performance tracking
Creating captivating Graphic Designs for Ads using Canva
Requirements
Basic understanding of digital marketing concepts
Access to a computer and the internet
Willingness to experiment and learn from hands-on activities
Description
Unleash Your Digital Marketing Advertising Prowess: Facebook, LinkedIn & More - A Comprehensive Course for Success! Use Social Media and Digital Marketing Ads - Instagram, Facebook, LinkedIn, TikTok and Pinterest For Your BusinessWelcome to my immersive video course on Digital Marketing Advertising, your gateway to conquering the online realm with effective strategies on platforms like Facebook, LinkedIn, TikTok, Pinterest, and beyond. As your dedicated instructor, I'm here to guide you through the nuances of crafting compelling ads and navigating the ever-evolving landscape of digital marketing.In this power-packed course, you'll gain essential skills to supercharge your digital advertising endeavors:Facebook Ads Mastery: Unlock insider secrets to boost your brand's visibility, engagement, and conversions on the world's most prominent social media platform.LinkedIn Ads Excellence: Elevate your professional outreach by mastering targeted and impactful advertising campaigns on the world's premier business networking site.TikTok Ads Domination: Tap into the viral potential of TikTok advertising, mastering strategies to captivate the attention of the rapidly growing younger demographic.Pinterest Ads Optimization: Dive into the visual allure of Pinterest, learning how to create visually stunning ads that not only stand out but also drive traffic to your brand.Paid Ads with ChatGPT: Embrace the cutting-edge era of conversational marketing by integrating ChatGPT into your paid campaigns, creating personalized and engaging interactions with your audience.Digital Marketing KPIs: Gain an in-depth understanding of essential Key Performance Indicators (KPIs) to effectively measure and optimize the success of your digital marketing initiatives.Graphic Design for Ads with Canva: Demystify the art of graphic design with Canva, empowering you to craft visually appealing ads that leave a lasting impact, even if you don't consider yourself a design expert.This course caters to a diverse audience within the digital marketing niche, including:- Marketing Professionals: Refine your skills and stay ahead in the ever-evolving landscape of digital advertising.- Small Business Owners: Amplify your online presence and drive targeted traffic to your business with strategic marketing campaigns.- Aspiring Digital Marketers: Kickstart your career with comprehensive insights into the latest trends and techniques in digital marketing.Ready to elevate your digital marketing game and leave a lasting impact in the competitive online space? Enroll in my Digital Marketing Advertising course now. Join me on this exciting journey, and let's empower you to thrive in the dynamic and fast-paced world of digital marketing
Overview
Section 1: Introduction
Lecture 1 Introduction
Section 2: Facebook Ads
Lecture 2 Why Facebook Ads?
Lecture 3 Overview of the Business Manager
Lecture 4 Verify domain (using Wordpress as an example)
Lecture 5 Create an advertising account
Lecture 6 Create & customize a Facebook Page
Lecture 7 Business Manager to Meta Business Suite
Lecture 8 Set up Ads Manager
Lecture 9 Facebook Ads account hierarchy
Lecture 10 Different campaign goals at a glance
Lecture 11 Campaign settings
Lecture 12 Conversion & Performance goal
Lecture 13 Dynamic creative
Lecture 14 Budget and schedule
Lecture 15 Target group definition (estimated results per day)
Lecture 16 Target audience - Location, Age, Gender
Lecture 17 Target audience - Interests, Behavior, Languages
Lecture 18 Select placements
Lecture 19 Ad setup
Lecture 20 Ad creative
Lecture 21 Destination-Link
Lecture 22 Languages & Tracking
Lecture 23 The carousel
Section 3: LinkedIn Ads
Lecture 24 Create LinkedIn Ads Manager account
Lecture 25 Structure of the Ads Manager
Lecture 26 Campaign goals
Lecture 27 Start a first campaign
Lecture 28 Audience - where is your target audience?
Lecture 29 Audience - who is your target audience?
Lecture 30 Ad format
Lecture 31 Choose placement
Lecture 32 Budget & schedule
Lecture 33 Bidding
Lecture 34 The Ad level - Ad Creative
Lecture 35 Video view-Ads
Lecture 36 Lead generation-Ads
Lecture 37 Choose premade LinkedIn templates
Lecture 38 Matched audiences
Lecture 39 Conversion tracking
Lecture 40 LinkedIn Insight tag
Lecture 41 What is Splittesting and how does it work?
Section 4: TikTok Ads
Lecture 42 Create TikTok Ads Manager account
Lecture 43 Structure of the Ads Manager
Lecture 44 Campaign goals
Lecture 45 Start a first campaign
Lecture 46 Choose placement
Lecture 47 Categorize advertising
Lecture 48 Set targeting 1/2
Lecture 49 Set targeting 2/2
Lecture 50 Budget and schedule
Lecture 51 Bid settings
Lecture 52 The Ad level - Ad Creative
Lecture 53 Video Editor
Lecture 54 Interactive Add-Ons
Lecture 55 Destination page
Lecture 56 Check & let's go
Lecture 57 Create TikTok Ad Video with Canva
Lecture 58 Create Brand Awareness Ad
Lecture 59 Create Video Ad
Lecture 60 Lead generation create ad
Lecture 61 Create display with the "simple mode"
Lecture 62 TikTok Pixel
Lecture 63 How does Splittesting work?
Lecture 64 Create Custom Audience
Lecture 65 Create Lookalike Audience
Lecture 66 Video Templates
Lecture 67 Smart video
Section 5: Pinterest Ads
Lecture 68 What are Pinterest Ads?
Lecture 69 How to run Ads on Pinterest?
Lecture 70 Structure of the Ads Manager
Lecture 71 Campaign goals
Lecture 72 Start a first campaign
Lecture 73 Set targeting 1/2
Lecture 74 Set targeting 2/2
Lecture 75 Budget and Optimization
Lecture 76 The Ads Level - Ad Creative
Lecture 77 Create Pin Carousel Ad with Canva
Lecture 78 Create Video Ad with Canva
Lecture 79 Create Brand Awareness Ad
Lecture 80 Create Video Ad
Lecture 81 The fastway - How to use the "simple mode"
Lecture 82 What is Splittesting?
Lecture 83 Create an Audience
Lecture 84 Pinterest Conversion Tracking
Section 6: Paid Ads with ChatGPT: Create and optimize Ads for Facebook & more
Lecture 85 Creating the targets with ChatGPT (creating a persona)
Lecture 86 Problems and wishes based on the target group with ChatGPT
Lecture 87 The Ads Headline with ChatGPT
Lecture 88 The Ads Copy/ body text with ChatGPT
Lecture 89 The Call-To-Action in the Ads with ChatGPT
Lecture 90 Translations of texts and headlines - not as easy as it sounds
Section 7: Digital Marketing KPI's for your Ads success
Lecture 91 Return On Investment (ROI)
Lecture 92 Conversion-Rate (CR)
Lecture 93 Cost per Action (CPA)
Lecture 94 Return On Advertising Spend (ROAS)
Lecture 95 Cost-Sales Relation (CSR)
Section 8: Graphic Design For Ads
Lecture 96 What is Canva?
Lecture 97 How to work with the attached Canva templates?
Lecture 98 Create an account
Lecture 99 Navigating the Dashboard
Lecture 100 Elements, shapes and lines
Lecture 101 Photos, Videos and Uplods
Lecture 102 Overview of fonts & texts
Lecture 103 The taskbar: Effects, Filters
Lecture 104 Facebook Ad (+ example)
Lecture 105 Facebook Ads Templates
Lecture 106 Instagram Story/ Pinterest Pin (Ad)
Lecture 107 Instagram Story Templates
Lecture 108 LinkedIn Post/ Ad
Marketing professionals looking to enhance their digital advertising skills,Small business owners aiming to boost online visibility,Aspiring digital marketers seeking comprehensive insights,Anyone interested in leveraging the latest advertising trends

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