DIGITAL MARKETING Fundamentals for Businesses

What you'll learn
Understand core digital marketing concepts, channels, and strategies to promote any business online.
Create and map a complete digital marketing funnel and buyer's journey to guide customers to purchase.
Develop a practical marketing strategy using paid, owned, and earned media with measurable goals.
Analyze data and key metrics to optimize campaigns and make data-driven marketing decisions.
Requirements
No prior marketing experience required-just basic computer skills and a willingness to learn.
Description
Learn how to plan, launch, and measure effective online marketing campaigns that grow any business. In this beginner-friendly course, you'll explore every core area of digital marketing, including:Strategy & Frameworks: Build a solid plan using paid, owned, and earned media.Marketing Funnel & Buyer's Journey: Guide customers from awareness to purchase with proven tactics.Social Media & SEO: Reach audiences where they spend time and improve visibility on search engines.Data & Analytics: Track key metrics to make smart, data-driven decisions.No prior experience is required-just a computer, internet access, and curiosity. Through real-world examples and practical exercises, you'll gain job-ready skills to promote products or services, increase brand awareness, and drive measurable results.By the end, you'll be able to create and execute a complete digital marketing strategy for your own projects or clients. You'll also learn how to define your value proposition, identify your ideal target market, and craft persuasive messaging that converts. Whether you're an entrepreneur, freelancer, small-business owner, or aspiring marketer, this course provides a clear roadmap to confidently manage campaigns, analyze performance, grow your brand, and stay competitive in today's fast-changing, dynamic, and increasingly data-driven digital marketing landscape worldwide-empowering sustainable growth, creativity, innovation, and long-term success for your business. This course includes demonstrations of AI tools and techniques. Some materials were developed using AI assistance, reviewed by the instructor.
Who this course is for
Access to a computer or smartphone with internet for hands-on exercises and free online tools.
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