Digital Marketing Mastery For Real Estate Agents

What you'll learn
Understand the importance of digital marketing and how to use it to gain more real estate leads.
Learn how to brand yourself online through social media, Google Business profiles, and real estate review websites.
Understand the importance of having a website and how to use it to attract potential clients.
Learn the various forms of content marketing and how to apply them, including blogging, using eBooks, videos, infographics, and more.
How to use email marketing to get more clients into your sales funnel, including welcome emails and clickfunnels.
Master using social media as a form of online marketing, including best practices for platforms such as Facebook, Instagram, and LikedIn.
Requirements
Regardless of your knowledge or experience with digital marketing, this course will help improve your skills so you can take full advantage of what online marketing has to offer.
Description
Tired of cold calls? Even more tired of knocking on doors or handing out flyers? Then you need to dive deep into the world of digital marketing. In a 2022 survey, real estate agents reported receiving more than 60 percent of their real estate leads through social media. That's right, 60 percent. And this is only ONE FORM OF DIGITAL MARKETING. In additional to social media marketing, this course will teach you:The importance of using digital marketing as a real estate agent. How to brand yourself online through social media and review websites.Why you need to have a website (including how to choose a domain name, webhost, and creation of a website).The basics of content marketing and how to use it to your advantage (including content writing, eBooks, how-to-guides, infographics, videos, and podcasting). How to leverage public relations to increase your brand presence. The ins and outs of email marketing and how to integrate it with social media to create high-converting sales funnels. Social media marketing best practices including how to use Facebook, Instagram, LinkedIn, YouTube and TikTok to get more leads.How to advertise through social media and Google Ads.Find out how your colleagues are getting all these leads without cold calling. By implementing the principles taught in this course, you can increase your leads and revenue as a real estate agent.
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 How to Use This Course
Section 2: Website Creation
Lecture 3 Why Your Own Website?
Lecture 4 Choosing a Domain Name
Lecture 5 Website Hosting
Lecture 6 Easy Website Creation
Section 3: Claim Your Brand
Lecture 7 Social Media
Lecture 8 Google Business Profile
Lecture 9 Review Websites
Section 4: Content Marketing
Lecture 10 What is Content Marketing
Lecture 11 Paid, Owned, Earned Media
Lecture 12 Blog Posts on Website
Lecture 13 eBooks
Lecture 14 How-to-Guides / Case Studies
Lecture 15 Infographics
Lecture 16 Videos
Section 5: Public Relations
Lecture 17 Press Releases
Lecture 18 Press Quotes
Section 6: Email Marketing
Lecture 19 Why Collect Emails
Lecture 20 Email Databases and Email Collection
Lecture 21 Email Marketing Campaign
Lecture 22 Emails from Sales Funnels
Lecture 23 Email Marketing Best Practices
Section 7: Social Media Marketing
Lecture 24 Social Media Marketing Overview - Why Use It?
Lecture 25 Organic Versus Paid SMM
Lecture 26 Instagram Best Practices
Lecture 27 Facebook Best Practices
Lecture 28 LinkedIn Best Practices
Lecture 29 TikTok Best Practices
Lecture 30 YouTube Best Practices
Section 8: Advertising
Lecture 31 Google Ads and PPC
Lecture 32 Social Media Advertising
Section 9: Additional Lessons
Lecture 33 THANK YOU!!!
Lecture 34 Create Multiple Content from a Single Source
Lecture 35 Graphic Design with NO Experience - How to Do it Yourself
Lecture 36 Backlinks
Beginners with no prior knowledge of digital marketing.,Anyone with basic knowledge of digital marketing.,Advance users who want to maximize their digital marketing efforts.