Diploma Course In Business Management And Entrepreneurship

What you'll learn
Get Diploma Certificate in Management and Entrepreneurship
Apply systematic process for Creativity and Innovations
Improve your understanding of Business KPIs
Apply various Sales and Service techniques
Understand the common trends in Digital Marketing
Apply Market analysis techniques
Learn the nuances of People management
Improve Technical understanding
Explain common Legal terminologies
Improve business communication
Improve Leadership Quotient for better productivity
Understand Retail industry
Prepare Pitch Deck
Requirements
Understanding of the English language.
Interest in Business/Leadership/Management/Entrepreneurship
Description
Are you someone who wants to join management in the corporate world?Are you someone who wants to be an entrepreneurIf the answer to these questions is a yes, then you've landed on the right placeEnhance your skills in Management and Entrepreneurship.Section 1: Design Thinking and Creativity for InnovationMeaning and ImportanceEmpathiseDefine the Problem StatementIdea generation and BrainstormingProtype and TestCase-studySection 2: Business AcumenMeaning and ImportanceCommon terminologiesCommon KPIsBusiness Model CanvasCase-studySection 3: Sales and Service ExcellenceGUEST ModelGain AttentionUnderstand NeedsExplain about the Product/ServiceSuggest and Objection HandlingThank youSection 4: Digital MarketingIntroductionSearch Engine Optimization (SEO)How Search Engine worksWhat a website is made of!Keyword ResearchOn-page and Off-page OptimizationEmail marketingEmail marketing SystemLinkedIn Profile OptimizationIncrease your Reach on LinkedInOnline AdvertisementsGoogle Ads - Search EnginesWeb AnalyticsGoogle AnalyticsSection 5: Point of Sale (POS)MeaningCase-studySection 6: LegalCommon TerminologiesSection 7: Business Analysis TechniquesSWOT AnalysisPESTLE AnalysisSection 8: Buying and MerchandisingPrinciples of MerchandisingSection 9: PricingPricing MethodsSection 10: People ManagementFunctions of HRMAssessment TestsIn-Person InterviewsCommon Hiring BiasesADDIE Model in TrainingPerformance Management SystemWhat should we assess?Key CharacteristicsSMART goal settingKRAs and KPIsBehaviourally Anchored Rating Scales (BARS)Multi-Source AppraisalForce Distribution/Bell CurveAssessment Development Centre (ADC)Balances Score Card (BSC)Psychological and Psychometric testsGiving constructive feedbacksManaging TeamsESOPsSection 11: Process ImprovementLean vs. Six Sigma vs. Lean Six Sigma5S exampleCase studyCase studyCase studySection 12: Email etiquettesEmail etiquettesSection 13: TechnologyMS ExcelOverview Power BIGoogle DriveGoogle FormsData ScienceSection 14: Retail IndustryMeaningStory of RetailCommon formatsKey players6 Ps of RetailFunctions/Departments in RetailSection 15: Luxury Brand ManagementTips applied by Luxury BrandsSection 16: Leadership Quotient (LQ)Self-Assessment and common mythsConflict ManagementAssertive Communication techniquesChange ManagementSection 17: PresentationElevator PitchCase-studyTips for Pitch DeckDemo-CanvaIf that interests you, then let us start this beautiful and fun-filled management and entrepreneurial journey!!
Overview
Section 1: Design Thinking and Creativity for Innovation
Lecture 1 Meaning and Importance
Lecture 2 Empathise
Lecture 3 Define the Problem Statement
Lecture 4 Idea generation and Brainstorming
Lecture 5 Prototype and Test
Lecture 6 Case study
Section 2: Business Analysis Techniques
Lecture 7 SWOT Analysis
Lecture 8 PESTLE Analysis
Section 3: Business Acumen
Lecture 9 Meaning and Importance
Lecture 10 Common Terminologies
Lecture 11 Common KPIs
Lecture 12 Business Model Canvas
Lecture 13 Case-study: Business Model Canvas
Section 4: Sales and Service Excellence
Lecture 14 GUEST Model
Lecture 15 Gain attention
Lecture 16 Understand Needs
Lecture 17 Explain about the Product/Service
Lecture 18 Suggest and Objection Handling
Lecture 19 Thank you
Section 5: Digital Marketing
Lecture 20 Introduction
Lecture 21 Search Engine Optimisation (SEO) - Introduction
Lecture 22 How Search Engine works
Lecture 23 What a website is made of!
Lecture 24 Keyword research
Lecture 25 On-page and Off-page Optimization Part 1
Lecture 26 On-page and Off-page Optimization Part 2
Lecture 27 Email Marketing
Lecture 28 Email Marketing System
Lecture 29 Email Marketing System
Lecture 30 LinkedIn Profile Optimization
Lecture 31 Increase your Reach on LinkedIn
Lecture 32 Online Advertisements
Lecture 33 Google Ads - Search Engines
Lecture 34 Web Analytics
Lecture 35 Google Analytics
Section 6: Guerrilla Marketing
Lecture 36 Meaning and key characteristics
Lecture 37 Examples
Section 7: Types of Industries
Lecture 38 Types of Industries
Section 8: Retail Industry
Lecture 39 Meaning of Retail
Lecture 40 Story of Retail
Lecture 41 Common formats
Lecture 42 Key Players
Lecture 43 6 Ps of Retail
Lecture 44 Functions/Departments in Retail
Section 9: Pricing
Lecture 45 Pricing Methods
Lecture 46 Price elasticity
Lecture 47 Survey - Willingness to pay
Section 10: Buying and Merchandising
Lecture 48 Principles of Merchandising
Section 11: Supply Chain Management
Lecture 49 Is Supply Chain that simple?
Section 12: Barcodes
Lecture 50 Meaning
Lecture 51 Common types
Lecture 52 What is GTIN
Lecture 53 How to generate Bar Codes
Section 13: Point of Sale (POS)
Lecture 54 Meaning
Lecture 55 Case study
Section 14: Visual Merchandising
Lecture 56 Meaning and Importance
Lecture 57 Key Elements
Lecture 58 Store Exteriors and Store Interiors
Lecture 59 Store Layouts
Lecture 60 Fixtures
Lecture 61 Product Presentation/Merchandise Arrangement
Lecture 62 Signages
Lecture 63 Planogram
Lecture 64 Popular Tips and Tricks
Lecture 65 Case study
Section 15: Customer Relationship Management (CRM)
Lecture 66 Meaning and Importance
Lecture 67 Demo - 1
Lecture 68 Demo - 2
Lecture 69 Demo - 3
Section 16: Process Improvement
Lecture 70 Lean vs. Six-Sigma vs. Lean Six-Sigma
Lecture 71 5S
Lecture 72 Case study
Lecture 73 Case study
Lecture 74 Case study
Section 17: Legal
Lecture 75 Common Legal Terminologies which everyone should know
Section 18: People Management
Lecture 76 What is Human Resource Management
Lecture 77 Evolution
Lecture 78 Functions of HRM
Lecture 79 Competency based job analysis
Lecture 80 Assessment Tests
Lecture 81 In-Person Interview
Lecture 82 Common Hiring Biases
Lecture 83 ADDIE Model in Training
Lecture 84 Performance Management Meaning
Lecture 85 What should we assess?
Lecture 86 Key Characteristics
Lecture 87 SMART goal setting
Lecture 88 KRAs and KPIs
Lecture 89 Multi-Source Appraisal
Lecture 90 Forced Distribution/Bell Curve
Lecture 91 Psychological and psychometric tests
Lecture 92 Giving constructive feedbacks
Lecture 93 Maslow's hierarchy of needs
Lecture 94 Personality types - DISC Model
Lecture 95 Managing Team
Lecture 96 ESOPs
Section 19: Luxury Brand Management
Lecture 97 Tips applied by Luxury Brands
Section 20: Communication and Communication skills
Lecture 98 Communication basics - Elements
Lecture 99 7Cs of Communication
Section 21: Email Etiquettes
Lecture 100 Meaning and Importance
Lecture 101 Email structure
Lecture 102 How to write emails effectively
Lecture 103 Common phrases
Lecture 104 Common abbreviations
Section 22: Technology
Lecture 105 MS Excel
Lecture 106 Overview Power BI
Lecture 107 Google Drive
Lecture 108 Google Forms
Lecture 109 Data Science
Section 23: Leadership Quotient (LQ)
Lecture 110 Self-Assessment and common myths
Lecture 111 Self-Assessment - Assertive
Lecture 112 Assertive Communication techniques
Lecture 113 Conflict Management
Lecture 114 Change Management
Section 24: Presenting
Lecture 115 Elevator pitch
Lecture 116 iPhone launch
Lecture 117 Tips for Pitch deck
Lecture 118 Demo - Canva
Section 25: Corporate Storytelling
Lecture 119 Storytelling
Lecture 120 Corporate storytelling
Lecture 121 Common myths
Lecture 122 Tools
Lecture 123 Types of stories
Lecture 124 Crucial elements
Lecture 125 Chemical effects
Section 26: Project
Business Owners/Entrepreneurs,Management students,Managers


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