Domestika - Typography Design for Brand Storytelling

Learn how to develop strong typographic ideas that build the voice and character of a brand together with color, texture, words, and images
Typography is what makes words unique and gives them a voice. As an award-winning graphic designer with more than 30 years of experience, Ellen Lupton specializes in blending the visual and the verbal to tell stories using typography. She's written dozens of books during her career, including international bestsellers like Design is Storytelling and Thinking with Type. She is also currently the Design Chair at MICA, as well as Curator Emerita at Cooper Hewitt, Smithsonian Design Museum.
In this online course, Ellen teaches you how to build brand identities through typography. Learn to develop strong typographic ideas and combine color, texture, words, and images to tell an engaging story that connects with viewers. Harness the expressive power of type design and help brands find a voice that speaks to their audience.
What is this course's project?
Design a logo and a visual identity for a fictional brand, using typography to define its character and voice. As an example, your teacher invents an ice cream brand.
Who is this online course for?
Anyone who wants to explore typography and graphic design, and learn how to combine them to tell engaging stories.
Requirements and materials
Basic notions of graphic design as well as a working knowledge of Illustrator or InDesign are required to take this course.
The only materials you need are a computer with one of these design programs installed.
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