Foundations of User Experience Design Principles, Psychology, and Frameworks for Human-Centered Products

In today's digital-first world, User Experience (UX) isn't a luxury, it's the foundation of successful products. Whether you're a designer, developer, product manager, or entrepreneur, mastering UX means building experiences that are intuitive, accessible, and human-centered.
Foundations of User Experience Design is your complete, beginner-friendly guide to understanding the principles, psychology, and frameworks behind great digital products. Packed with real-world examples, hands-on exercises, and case studies, this book bridges theory with practice, helping you turn design knowledge into actionable skills.
Inside, you'll learn:The difference between UX, UI, and CX, and why they all matter.Core principles of UX: usability, accessibility, simplicity, and consistency.The psychology of design: cognitive load, Hick's Law, Fitts's Law, behavioral triggers.How to conduct user research: surveys, interviews, personas, and empathy maps.Information Architecture techniques: card sorting, sitemaps, and labeling systems.Step-by-step wireframing & prototyping with tools like Figma and Balsamiq.Accessibility & inclusive design, building for everyone, everywhere.Testing & iteration workflows (usability testing, A/B testing, heatmaps).A hands-on project: redesign a To-Do app from the ground up.By the end, you'll have not only a strong UX foundation but also a portfolio-ready project that proves your skills.
Whether you're new to design or looking to strengthen your product development approach, this book will help you create digital experiences that drive adoption, retention, and delight.
Perfect for: aspiring UX/UI designers, developers, PMs, startup founders, and anyone building digital products.

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