From Data-Driven to People-Based Marketing Successful Digital Marketing Strategies in a Privacy-First Era

Succeeding in marketing in a cookieless world: From data-driven to people-based marketingFirst-party data strategy: Creating a future-proof approach for acquiring consent and first-party dataUser profiles, customer data platforms, and private identity graphs: The collection of user data and the cross-channel identification of users within the boundaries of data protectionOrchestrating journeys with always-on marketing programs: Delivering the right message to the right person at the right time with customer-centric, automated, and AI-supported nurtures
In this audiobook, the author shows in a practical way how people-based marketing is introduced step-by-step: From the collection of user data, the identification of the user across all channels in a challenging privacy-first era, the MarTech stack required, to the design of micro-moment journeys and entire marketing programs - all the necessary steps are explained in detail. The conclusion is measuring and increasing of success of people-based marketing that brings marketing to the next level: Marketing on steroids in a privacy-first era.