From Zero to Full-Funnel

Does your marketing feel like a chaotic, disconnected mess? Are you pouring money into Facebook ads, publishing blog posts, and sending emails, but have no clear idea how it all fits together-or if it's even working? You're not alone. Most businesses are stuck in a cycle of tactical guesswork, chasing vanity metrics like clicks and likes while their bottom line remains stagnant. They have a collection of marketing activities, but they don't have a marketing system.
The solution is to become a full-funnel marketer. From Zero to Full-Funnel is the definitive, step-by-step roadmap for architecting a cohesive marketing engine that guides a total stranger through a seamless customer journey, transforming them from a passive prospect into a loyal, repeat customer. This is not a book of fleeting "hacks" or trendy tactics. It is a first-principles guide to building a strategic, sustainable, and measurable system that generates predictable growth.
Forget the chaos. You will learn to engineer a machine with a clear, logical flow, mastering every stage of the customer lifecycle:The Full-Funnel Mindset: Go beyond single-channel thinking and learn to see your marketing as a single, unified system designed to move customers through the stages of Awareness, Consideration, Conversion, and Loyalty.Top-of-Funnel (TOFU) Mastery: Learn how to build a powerful "attraction" engine using content marketing, SEO, and strategic social media to draw a consistent stream of your ideal customers into your ecosystem.Middle-of-Funnel (MOFU) Conversion: Discover the art and science of converting passive visitors into active leads with high-value lead magnets, automated email nurture sequences, and compelling webinars.Bottom-of-Funnel (BOFU) Optimization: Master the critical "money" stage. Learn to craft high-converting sales pages, implement powerful Conversion Rate Optimization (CRO) techniques, and use retargeting to turn warm leads into profitable customers.Beyond the First Sale (The Loyalty Loop): Uncover the systems for world-class customer onboarding and retention, turning your one-time buyers into lifelong fans who drive your growth through repeat business and word-of-mouth referrals, dramatically increasing Customer Lifetime Value (LTV).Stop being a tactical marketer and become a strategic architect. This book provides the complete blueprint to move from guesswork to a predictable, data-driven system that gives you complete control over your business's growth. If you are ready to finally connect the dots and build a marketing machine that works, you are ready for this roadmap.

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