Future Ready: The Four Pathways to Capturing Digital Value (Audiobook)
English | ASIN: B0BRT8BSG2 | 2023 | 5 hours and 48 minutes | M4B@128 kbps | 316 MB
Author: Stephanie L. Woerner, Peter Weill, Ina M. Sebastian
Narrator: Christina Delaine
It seems like almost every company you can think of has embarked on a "digital transformation" journey. The problem is, many companies start down the road without a good sense of where they are going or a clear idea of how they will create and capture digital value. Not surprisingly, this leads to problems: failure to realize the value from digital in their bottom lines, wasted resources and effort, added complexity and dysfunction. This compact, no-nonsense book provides a solution. In their years of working with senior executives around the world, MIT research scientists Stephanie Woerner, Peter Weill, and Ina Sebastian noticed that these leaders knew they had to transform their businesses, but lacked a coherent framework and a common language-a playbook-to guide and motivate their employees and keep everyone focused on a common goal.
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