Genuinely Helpful A Practical Guide to Effective University Websites

to student recruitment or engagement-and that's the idea of this book.
But what makes a website helpful? How do you plan it? And just as impor-
tantly: how do you make the case for improving your website and get every-
one on board?
This practical guide will take you through the process step-by-step in an
approachable, non-technical way. Inside, you can expect sections about:
* The role of university websites
* Strategies and tactics for improving your website
* What's next: Social search and generative AI
* How to make the case for a better website in your organisation
and get started
* Case studies
The case studies feature initiatives at NHL Stenden University of Applied Sciences, the University of Rochester, the University of Vienna, Corporate Finance Institute and National University of Singapore.
With contributions from Montserrat Cano, Abby Guthrie, Kyle Campbell, Karine Abbou, Lisa Zoet, Kavi Kardos, Brian W. Piper, Margit Kastner, and Lesley Ngai.

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