Hubspot For Marketing Professionals - Fundamentals Course

What you'll learn
Master all HubSpot features relevant to marketing activities
Fully understand and work with the HubSpot CRM
Work with basic and advanced HubSpot marketing features
Conquer the HubSpot Marketing Hub
Requirements
No prerequisites. You also DON'T NEED to have a HubSpot account prior to this course (we will create a free account together)
Description
In this course, you will learn everything you need to know about HubSpot for Marketing.We will focus on the HubSpot Marketing Hub (that section of HubSpot where you create website pages, blog posts, emails, forms. And all the "creative" stuff!). In this course, we also discuss the HubSpot CRM (including everything you need to know about contacts and HubSpot properties). Knowing how to use the CRM is CRUCIAL before you do any of the Marketing stuff!Important: Differently from other courses out there, here you will learn all the features you can use BOTH inside of a FREE HubSpot account, as well as a PAID HubSpot account. This means that if you only have access to a FREE HubSpot account, you can skip the lessons about the paid features.Whether you are a marketer looking to upskill or work at a company that uses HubSpot, this course will give you all the knowledge you need to use HubSpot to create a perfect message to your audience. At the end of the course you will be able to:Effectively use the HubSpot CRM (add contacts to your CRM, work with HubSpot properties, create custom properties, install the HubSpot Tracking Code to track website visitor stats, create lists, and much more!)Create and send beautiful marketing emails to your audienceCreate effective HubSpot forms to capture leads straight to your CRMCreate beautiful and highly converting landing pages FOR FREECreate AN ENTIRE WEBSITE from scratch using HubSpotCreate an entire blog and also blog posts for your business using HubSpotUse HubSpot for SEOUse HubSpot for Social MediaWork with HubSpot advanced marketing features such as A/B tests, Tracking links, Custom Analytics Reports, customizing HubSpot templates, and more!This course is quite intensive. Please note that the course duration you see here includes the OPTIONAL videos I added (they complement what you'll learn, but you can skip them if you are in a rush). Also, you don't need a paid HubSpot account for this course, but you need at least a free account. In the first section of the course, there's a lecture explaining how you can get a free account just so that you can at least follow along with the course (in case you don't have one yet).I am a certified HubSpot expert providing HubSpot account management services to companies from all over the world. I have 10 years of experience in Digital Marketing and love helping small businesses and marketing professionals grow by learning how to use smart automation systems such as HubSpot.This is one of my client testimonials:I just completed the course - and my only reaction is: WOW! Super valuable for entrepreneurs, consultants (such as myself), and small businesses. Thalita successfully managed to transfer her rich knowledge in a meticulous manner. This course is easy to comprehend and incorporate into your business strategy. I honestly never knew what were the actual possibilities of the HubSpot platform and now I finally do! Thank you so much for this course! Tamara Biljman, Content Strategist- Feel free to check out my website for more testimonials.I take pride in assisting my students and coaching clients throughout the learning journey, so feel free to ask me any questions at any time during the course.--ThalitaThis course is an independently developed course offering by Thalita Milan and has not been created, endorsed, or verified by HubSpot, Inc. HubSpot, Inc. shall not have any liability with respect to this course offered by me, Thalita Milan.
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 READ THIS before you start!
Section 2: For FREE & PAID HubSpot Users - HubSpot CRM overview
Lecture 3 Intro to CRM - A HubSpot contact profile
Lecture 4 What are HubSpot properties + property categories
Lecture 5 The difference between default & custom properties
Lecture 6 How to create a custom property to save specific info about your contacts
Lecture 7 How to add contacts to HubSpot - manually adding one person
Lecture 8 How to import a list of contacts into HubSpot
Lecture 9 OPTIONAL: How to add a list of contacts + info about their companies
Lecture 10 Creating and using HubSpot lists to organize your contacts
Lecture 11 Final words about HubSpot CRM
Lecture 12 Installing the HubSpot Tracking Code to monitor user behaviour
Section 3: For FREE & PAID HubSpot Users - Creating emails on HubSpot
Lecture 13 Intro to Email Marketing on HubSpot
Lecture 14 Creating a basic marketing email with HubSpot
Lecture 15 Sending your email
Lecture 16 Why you should know about email subscription types
Section 4: For FREE & PAID HubSpot Users - Basic Marketing features you must know
Lecture 17 Creating a regular HubSpot form to capture info about your audience
Lecture 18 OPTIONAL: Creating Pop up forms with HubSpot
Lecture 19 How cookies work
Lecture 20 HubSpot Analytics basics
Lecture 21 Create and publish landing pages FOR FREE using HubSpot
Section 5: For PAID HubSpot users - HubSpot PAID Marketing set up
Lecture 22 Quick intro to HubSpot Paid Marketing Features
Lecture 23 1st step - Connect your Email Sending Domain to HubSpot
Lecture 24 Before creating anything - check what your HubSpot plan includes
Lecture 25 Why you need to connect your primary domain to HubSpot before creating assets
Lecture 26 Connecting your primary domain to HubSpot
Section 6: For FREE & PAID HubSpot Users - Creating ANYTHING with HubSpot
Lecture 27 How to select a template and start creating
Lecture 28 How to create anything - Intro to drag and drop templates
Lecture 29 The 4 tabs you must be familiar with before editing anything on HubSpot
Lecture 30 Create your page - how to work with template modules
Lecture 31 Define your page settings
Lecture 32 Publishing your page
Section 7: For PAID HubSpot users - Create a website from scratch and a blog
Lecture 33 Create a website from scratch - Putting together a homepage
Lecture 34 Adding a header to your website
Lecture 35 Adding a footer to your website
Lecture 36 Creating the rest of your website
Lecture 37 Creating a navigation menu for your website
Lecture 38 Setting up a blog with HubSpot
Lecture 39 Creating a blog post with HubSpot
Section 8: PAID HubSpot users - Additional Marketing features
Lecture 40 Creating automated emails for workflows
Lecture 41 A few words on Automating emails and HubSpot Workflows
Lecture 42 Creating a web version of your marketing emails
Lecture 43 How to store images and files inside of HubSpot
Lecture 44 How to use HubSpot´s Social Media tool
Lecture 45 How to use HubSpot´s SEO tool
Section 9: For PAID HubSpot users - OPTIONAL - Advanced features
Lecture 46 How and why to use Campaigns inside of HubSpot
Lecture 47 Creating UTM parameters (tracking URLs) inside of HubSpot
Lecture 48 Track button clicks with HubSpot Call to Actions
Lecture 49 Run experiments to find what your audience likes - How to create A/B tests
Lecture 50 Creating your own Custom Analytics Reports
Section 10: And to finalize...
Lecture 51 Is HubSpot worth paying for? Which subscription type is best for you?
Lecture 52 Thanks for watching!
Section 11: BONUS Section
Lecture 53 BONUS lecture
Marketing professionals,HubSpot customers,Anyone considering using HubSpot for their business,Anyone interested on HubSpot!


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