Hyla Nayeri & Adrien Bettio - How TF Do I Start? 2023

- Introduction
- The 437 story
- How TF Do I Start? Workbook
Module 2: The Business Idea
- Lesson 1: Idea Generation
- Lesson 2: Market Research: Competitor Analysis, Positioning Map, etc.
Module 3: Manufacturing 101
- Lesson 1: What to Look for in a Manufacturer
- Lesson 2: How to Find a Manufacturer
Module 4: Manufacturing 2.0
- Lesson 1: Design Process - From Techpack to Final Sample
- Tech Pack Walk Through
- Lesson 2: Logistics, Quality assurance and Costing
Module 5: Building a Collection
- Lesson 1: Our Experience + Approach
- Lesson 2: Building the PO - #Units, Sizing Breakdown, Pricing
- Costing Example
- Purchase Order Walk Through
Module 6: That Cash Money
- Lesson 1: Funding your business
- Lesson 2: Finding resources to fund your business
- Lesson 3: Risk and Reward
Module 7: Branding is KEY
- Lesson 1: Establishing Branding
- Lesson 2: Visual Identity
- Lesson 3: Naming your Business
- Lesson 4: Differentiating from competitors
- Lesson 5: Branding Consistency
Module 8: Ecommerce Tips
- Lesson 1: Getting Set up
- Lesson 2: Uploading product + descriptions
- Lesson 3: Landing Page Tips
- Lesson 4: Becoming a trustworthy brand
Module 9: Operations
- Lesson 1: Packing + Shipping
- Lesson 2: Customer Service + Policies + FAQ
Module 10: Social Media Marketing + Mor
- Lesson 1: Brand Exposure
- Lesson 2: Social Media Platforms
- Lesson 3: Growing through IG
- Lesson 4: Instagram growth Hacks
- Lesson 5: Value Proposition
- Lesson 6: Tik Tok for your brand
- Lesson 7: Creating Conversion
Module 11: Influencer Marketing + Celebrity
- Lesson 1: Everything you need to know about Influencer Marketing
- Lesson 2: Paying for Influencers
- Lesson 3: Finding Influencers for your brand Part I
- Lesson 4: Finding Influencers for your brand Part II
- Lesson 5: Influencer Outreach
- Lesson 6: Influencer Gifting Part I
- Lesson 7: Influencer Gifting Part II
- Lesson 8: Large scale influencers
- Lesson 9: Celebrity giftin
Module 12: Launch Day Marketing
- Lesson 1: Launch Day
- Lesson 2: Selling Out
- Lesson 3: Keeping the customer after your first order
Module 13: The Boring Stuff
- Lesson 1: Incorporation
- Lesson 2: Accounting
- Lesson 3: Legal
- Lesson 4: Human Resources
Module 14: Mindset
- Lesson 1: Entrepreneurship: The Importance of Perseverance + Hustle
- Lesson 2: Goal Setting - How We Goal Set, Use Vision Boards, and Use Manifestation
Module 15: Self Development
- Lesson 1: Routines
- Lesson 2: Balancing life as an entrepreneur
- Lesson 3: Reading for an entrepreneur
Module 16: The Hard Parts No One Talks About
- Lesson 1: Entrepreneurship Lifestyle
- Lesson 2: Fear of failure
- Lesson 3: Motivation as an Entrepreneur
- Lesson 4: Successful brand > my health + happiness?!
- Lesson 5: This shit ain't easy
- Lesson 6: You are more than your brand
- Lesson 7: No one is perfect
- Congratulations on Finishing How TF Do I start?
Frequently Asked Questions
- Industry Terms 101
- When to pay yourself a salary?
- When to hire your first employee?
- Best Marketing Dollars?
- How to approach Press or PR as a small brand with little cash?
- What tools do we use for planning, execution and operations?
- Hiring tip
- Best business book?
- Tips on balancing business with current job/school
- How to pick someone's brain?
- How did you start building your business network?
- Next Steps
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