"This engaging, eye-opening book covers everything anyone would ever want to know about social media influencers." -Booklist, Starred Review
Unpacks and pulls the curtain back on what happens to our brains and our behaviors each time we addictively engage social media and the influencers we encounter there.
Individuals seeking to widen their tribes of friends, fans, and followers have an abundance of resources for building their digital footprints and social media popularity. All of this seems well and good from the perspective of revenue, exposure, and perhaps ego-building, but what is the impact of this on the human brain and our behavior? Is anyone paying attention to the lurking side effects of the social media influencer revolution?
As "Dr. Brian" Boxer Wachler-one of the world's most esteemed authorities on human perception-reveals in Influenced: The Impact of Social Media on Our Perception, we are oblivious to the mental evolution that...
