Sean De Burca, Linden Brown, Richard Fletcher, "International Marketing: An Sme Perspective"
English | 2004 | pages: 753 | ISBN: 0273673238 | PDF | 4,9 mb
Geared toward undergraduate and postgraduate students studying international marketing, International Marketing, An SME Perspective blends rigorous theory with practice. The book places emphasis on the impact of technology on the international marketing landscape.
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