Introduction to Business Analytics (2025)

Master business analytics skills to make smarter decisions, improve performance, and gain confidence as a data-driven professional.
Course details
What if everyday decisions were guided by evidence, not hunches? This course teaches business analytics through practical ways to source, govern, analyze, and visualize data, then expands what you've learned with AI and machine learning for forecasting and automation. Learn to build and integrate data sources across departments and use descriptive, predictive, and prescriptive analytics for strategic insights. Explore the use of pivot tables and dashboards to communicate trends effectively and make your findings clear and actionable. Harness the power of AI to automate data tasks, forecast business outcomes, and mitigate bias in analytics. Learn how to predict customer churn and optimize marketing campaigns with analytics-driven strategies. Drawing on real-world experiences building scalable data products, this course emphasizes clarity, repeatability, and impact and teaches you how to turn raw data into confident, defensible decisions.
This course was created by Madecraft. We are pleased to host this training in our library.
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