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It Happens at Comic-Con Ethnographic Essays on a Pop Culture Phenomenon

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Free Download Ben Bolling, "It Happens at Comic-Con: Ethnographic Essays on a Pop Culture Phenomenon"
English | ISBN: 078647694X | 2014 | 216 pages | EPUB | 760 KB
This collection of 13 new essays employs ethnographic methods to investigate San Diego's Comic-Con International, the largest annual celebration of the popular arts in North America. Working from a common grounding in fan studies, these individual explorations examine a range of cultural practices at an event drawing crowds of nearly 125,000 each summer.​

Investigations range from the practices of fans costuming themselves to the talk of corporate marketers. The collection seeks to expand fan studies, exploring Comic-Con International more deeply than any publication before it.

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