Free Download Kim Krause Schwalm - Supplement Copy Boot Camp Download 2023
Workshop #1 - State of the Supplement Market and Why It's Different
[*]Supplement market overview: top-selling products, how to spot a "hot" nutrient, who the target market is, top sales channels/formats to use (online AND direct mail), biggest players
[*]Supplement copy compliance: FDA/FTC-overall guidelines and tricks for getting around them
[*]Research overview: best studies and where to find them, competitor research, collecting swipes, using AI tools
. And more!
Workshop #2 - Giving your Supplement Promo the Huge Edge it Needs
- Stage of market sophistication and why unique mechanism/proof are essential for supplements
- Differentiating your supplement in a sea of competitors
- How to maximize your doctor/"guru" and boost sales even without one
- How to structure your promo to keep your prospect reading or watching-and avoid common mistakes that lose supplement buyers
. And more!
Workshop #3 - How to Beat Supplement Controls and Launch New Products
- Secrets to beating an existing control: how to analyze and find its weaknesses, where to look to gain an edge, leaving no stone unturned
- Deciding on the "big idea": best angles to use/test, how to weave it throughout your promo
- Crafting compelling headlines and leads for promos (sales pages, VSL, direct mail)
- Driving traffic to your supplement sales page or VSL with the right email or "lift"
. And more!
Workshop #4 - Making It Impossible for Your Prospect NOT to Buy
- Closing the sale with copy - what you MUST do with supplement copy closes
- Structuring your offer - best types that work and how to choose
- Creating upsells and cross-sells - online, phone, email follow-up, in the box
- Getting reorders: the crucial lever that makes all your promos more profitable
. And more!
Workshop #5 - Supplement Client Secrets - Best Tactics for Freelancers Now
- Finding clients
- What to charge
- Negotiating royalties
- Steering clear of bad clients
- The all-important, cover-your-butt contract must-haves
- What supplement clients are looking for
. And more!
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