Managing the Service Environment

'Service Environment' is also used for measuring the services provided and the service experience of the consumers.
What you'll learn:
Explain What is meant by Service Environment
Explain Roles of the Servicescape
List the Characteristics of Good Service Environment Design
Explain Types of Organizations Based on Servicescape
Explain Components of the Service Environment
Explain Types of Spatial Layouts & Functionality
Describe Aspects of Service Environment Design
Explain Interior Design as an Element of Servicescape
Explain Lighting as an Element of Servicescape
Explain Colors as an Element of Servicescape
Describe Role of Employees as Part of Service Environment
Describe Role of Manager as Part of Service Environment
Explain Russell Model of Affect of Consumer Behavior
Explain Factors of Servicescape that Affect Customers
List Tips for Servicescape to Affect Customer's Experience
Requirements
No prior knowledge is required
Description
This course begins with an interesting introduction part which explains how a small element of the environment such as bad 'odour' could impact the customer as well as the business negatively. This course covers the following points:-
What is meant by Service Environment
Roles of the Servicescape
Characteristics of Good Service Environment Design
Types of Spatial Layouts & Functionality
Colors as an Element of Servicescape
Apart from these there are couple of real life scenarios which can be applied in our day to day business. It also list the tips for Servicescape to Affect Customer's Experience.
The 'Service Environment' includes all aspects of the organization's physical facility or tangible aspects. It is also known as 'Servicescape'. It includes other tangible aspects of tangible communication. 'Service Environment' is also used for measuring the services provided and the service experience of the consumers. Servicescape is often used as a positioning tool for service organizations.
A good servicescape design should always drive more sales by being aware of the latest technologies, advancements, competitor services, changing buyer mentality, etc. Another equally important aspect of the role of servicescape is to constantly focus on the needs and expectations of the customer from the service environment to gain the buyer's trust and build long-term relationships with customers. A good servicescape design should look beyond the task of just selling services and try to establish long-term brand image and relationships with customers. This will develop a lifetime value for brand as well its services
Who this course is for
Service sector staff
Sales/Marketing Representative
Interior Designers
Manager
Supervisors
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