Marketing Automation For Beginners - Strategy & Tools

What you'll learn
Fully understand what is Marketing Automation and how it's implemented
Choose a Marketing Automation tool with confidence considering business needs
Build a customized Marketing Automation Strategy
Select smart tactics to move leads down the funnel with the help of Automation
Requirements
No prerequisites. You don't need to have previous experience with Marketing Automation.
Description
What is Marketing Automation and how is it done? How can you choose the best Marketing Automation tool for a business?What's the best approach to building a simple and efficient Marketing Automation Strategy?If you are looking for an introduction to Marketing Automation, this course is for you. Marketing Automation is a hot topic in today's business world. But the topic is far more than trendy marketing jargon. Streamlining marketing tasks through the use of technology is no longer exclusive to innovative tech businesses. More and more companies are using Automation to save time, cut costs and focus on growth rather than spending time on repetitive tasks. Whether you're looking to implement Marketing Automation in your business or just want to learn more for your job, this course will provide you with a solid understanding of the fundamentals and help you put them into practice.We cover:What is Marketing Automation, and how it's implementedHow does it fit in the context of a business, considering business type, customer journey, goals, and resourcesWhat does a Marketing Automation tool look like from the insideThe two most essential elements of AutomationHow to choose a Marketing Automation tool with confidence, including a review and INSIDE OVERVIEW of the major players:- Salesforce- Marketo- HubSpot- Eloqua by Oracle- Klaviyo- Keap- ActivecampaignHow to build your Marketing Automation Strategy from scratchHow to use Automation to move leads down the funnel Best practices and guidelines for:- Lead Capture with Forms and Chatbots- Database building- Lead segmentation- Lead Nurturing- How to use Automation to get customers- Automating Email Sequences and other types of actions- How to use Automation to retain customersWith real-world examples and practical assignments, this course is packed with everything you need to build a customized Marketing Automation strategy and choose the right tool for your business.Please notice that not all videos are mandatory. If you are short on time, --I have 13+ years of experience in Digital Marketing and have been working exclusively with Marketing Automation since 2018. I am a HubSpot expert and provide consulting and training services to businesses from all over the world. I am also a Udemy Partner and Bestseller Instructor. This is one of my latest student testimonials:"I just completed the course - and my only reaction is: WOW! Super valuable for entrepreneurs, consultants (such as myself), and small businesses. Thalita successfully managed to transfer her rich knowledge in a meticulous manner. This course is easy to comprehend and incorporate into your business strategy." Tamara Biljman, Content Strategist
Overview
Section 1: Before you start
Lecture 1 READ THIS BEFORE YOU START
Section 2: Introduction to Marketing Automation
Lecture 2 What is Marketing Automation?
Lecture 3 Why is it important to learn Marketing Automation?
Lecture 4 What do you need to do Marketing Automation?
Lecture 5 Download your Worksheet here
Section 3: Marketing Automation in the context of the business
Lecture 6 Identify the business type
Lecture 7 Assignment: Complete exercise 1 (Section 1) in the Worksheet
Lecture 8 Identify the customer journey stages
Lecture 9 Assignment: Complete exercise 2 (Section 1) in the Worksheet
Lecture 10 Identify your Resources
Lecture 11 Assignment: Complete exercise 3 (Section 1) in the Worksheet
Section 4: Choose the right Marketing Automation tool for your company
Lecture 12 What does a Marketing Automation look like?
Lecture 13 2 most important criteria to select a tool (Automation elements)
Lecture 14 A few words on our research
Lecture 15 QUICK NOTE ABOUT THE UPCOMING VIDEOS
Lecture 16 OPTIONAL: Activecampaign ovierview
Lecture 17 OPTIONAL: Keap overview
Lecture 18 OPTIONAL: Klaviyo overview
Lecture 19 OPTIONAL: HubSpot overview
Lecture 20 OPTIONAL: Eloqua by Oracle overview
Lecture 21 OPTIONAL: Marketo by Adobe overview
Lecture 22 OPTIONAL: Salesforce (Marketing Cloud Applications) overview
Lecture 23 How to choose a Marketing Automation tool
Lecture 24 Features comparison cheat sheet
Lecture 25 Assignment: Complete exercise 1 and 2 inside section 2
Section 5: Create your Marketing Automation Strategy
Lecture 26 How do you build your Marketing Automation Strategy?
Lecture 27 From Discovery to Interest - Lead capture with Forms
Lecture 28 Lead Capture with Chatbots
Lecture 29 OPTIONAL: Example of Lead Capture with Forms inside a tool (Activecampaign)
Lecture 30 Assignment: Complete exercise 1 inside of Section 3
Lecture 31 From Interest to Consideration/Decision - Lead Segmentation
Lecture 32 Categorize contacts based on their likelihood to make a purchase
Lecture 33 OPTIONAL - Example of lead categorization and segmentation inside HubSpot
Lecture 34 Assignment: Complete exercise 2 inside section 3
Lecture 35 Lead Nurturing
Lecture 36 Use Automation to turn people into customers
Lecture 37 Infographic with examples for Automation processes - B2C business
Lecture 38 Infographic with examples for Automation processes - B2B business
Lecture 39 Assignment: Complete exercise 3 inside of Section 3
Lecture 40 OPTIONAL: Example of Automation process inside Klaviyo
Lecture 41 From Consideration/Decision to Retention
Lecture 42 Assignment: Complete exercise 4 inside Section 3
Section 6: Final words!
Lecture 43 Final words
Section 7: BONUS Section
Lecture 44 BONUS LECTURE
Business owners looking to implement Marketing Automation,Professionals who need to learn Marketing Automation for their jobs,Freelancers and Consultants looking to offer Marketing Automation as a service


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