Marketing Fundamentals - Drive Results For Your Business

What you'll learn
Understand The Value And Learn The Fundamentals Of Marketing.
Exploring Various Forms Of Marketing For Different Businesses Like B2C And B2B.
Learning About Industry Analysis Concepts Such As SWOT And PESTLE.
Difference Between Marketing And Selling.
Understanding Consumers' Needs, Wants And Demands.
Understanding Consumers Better With Market Behavior And Buying Motives.
Segmenting And Targeting Your Ideal Customers.
Understanding Different Marketing Strategies With Relevant Case Studies.
Understanding The Marketing Funnel And The 4Ps Of Marketing.
Understanding A Product And Different Strategies To Promote It.
Concept Of Naming, Branding And Presenting A Product.
Understanding Price And The Difference Between Price And Cost.
Different Pricing Strategies With Analyzing The Competition.
Learning Demand And Supply Concept That Affects Product Pricing Strategy.
Learning Product Distribution Strategy And Places For Selling.
Different Strategies To Promote Your Product.
Understanding Service Marketing And Its Elements Such As People And Process.
Difference Between Service Marketing And Product Marketing.
Building Your Own Marketing Strategy.
Learn Crucial Concepts Of Marketing Such As COCA And CLV.
Knowing About Different Types Of Marketing Strategies One Can Use.
Requirements
A Working Laptop/Phone.
A Stable Internet Connection.
A Zeal To Learn And Explore The Topic.
Description
The course has been created to develop a thorough understanding of marketing from a business perspective. It has been diligently designed to include the crucial concepts, giving you a deep dive into the industry standards in a simplified way for better understanding. Afterall, learning is not a hustle but a gradual process where relishing and knowledge meet together.The world of business is evolving with time. Businesses are throwing every tactic to cliff onto one opportunity of success. Despite the competition getting tough, no one wants the risk of failing. But to enter such a competitive space for new players is hard and suffocating.Join Entrepreneur Investor Aaishwarya Chandra in this comprehensive course on Marketing Fundamentals which covers the entire subject in 10 simple sections for better understanding of marketing concepts and theories that can place you and your business ahead of the competition. Let's check out the curriculum in detail.PART 1: IntroductionThe course will begin with introducing you to the fundamentals of marketing. You'll get in touch with various forms of marketing such as B2B, B2C, etc. And you'll get the answer to the dilemma of why is marketing important for a business.PART 2: Marketing ResearchIn the second part, we will move on to learning about industry analysis. This will help you observe and learn from others in the market. You'll also learn about various stages of market research. This will include numerous factors such as understanding the market, understanding your customers, making a budget for your marketing and more. We have made sure you learn every nuance of marketing, that is why we have also included two types of marketing analysis which are usually not discussed by people but are very important. They are SWOT Analysis and PESTLE Analysis with examples.PART 3: Marketing EssentialsRather than just investing and selling, the important part of a business is understanding. Many people mix up the meaning of marketing and selling, which we will discuss in this part. We will help you understand the consumers' needs, wants and demands. With "Maslow's Hierarchy", you'll understand what are the emotional and financial triggers which help people make a purchase, and how you can use it for your business. You'll learn about consumer behavior, buying motives and also marketing models such as STP in marketing along with many other product strategies.PART 4: Core Marketing PrinciplesMoving on to the fourth part, we have explained the marketing funnel which involves how you can convert a casual visitor to a paying customer. With KPI or Key Performance Indicator, you can evaluate the performance of a company. It also includes the 4Ps of product marketing which isn't just the definition but precise detailing with simple explanation. A dedicated section for each P will help you understand each concept better in detail.PART 5: ProductBefore any strategy or tactic, comes the product. It is the actual value which you create that will define how well that product is going to serve your customers. We have named this part as "Product" just to precisely focus on and help you with your product development process. We have given everything out with topics such as Product Life Cycle, Product Mix strategy in which you'll learn different product making strategies. Other strategies include product naming, branding and positioning which is covered in detail in this section.PART 6: PriceThe most buzzed question of business and marketing industry learners, "What is the difference between price and cost?". And gladly, we have the answer for it. Moving forward, you'll get competition analysis which is a way to learn from your competitors, both from their good and bad practices. We also have included different pricing strategies to help you select the right price tag for your product which manages to do both, attract customers and make profit.PART 7: PlaceChoosing the right place for selling and promoting your product is important, whether online or offline. To find what suits your business, the answer is in this part. Here, we have included necessary terms such as product distribution, which isn't just about distributing and selling your product but to find the right market where you will get potential clients and responses. Regarding this, we also have included a part for distribution channels.PART 8: PromotionYou might have guessed by the name that this part is solely about promoting your product. We have explained the meaning and types of product promotion and then proceeded further to discuss elements of promotion mix. For a brief, promotion mix is a combination of marketing methods to get the best results for your efforts. And we're sure you won't afford to miss it for your business. Additionally, we have included the popular AIDA model that you can use in your strategy.PART 9: Service Marketing (+3P)This is an introduction to service marketing, a lecture fully explained with well researched terms and details. Further, there is differentiation between service marketing and product marketing which will help you clearly understand the difference between promoting a specific product and a service. Adding more, we have included 3 more Ps of marketing i.e., People, Process and Physical Evidence which makes you learn a total 7Ps of marketing.PART 10: Developing A Marketing StrategyAs we said earlier, you'll also learn to develop your own marketing strategy, and here we have it for you. We have started with explaining the marketing mix and how to create one for yourself. We have also included how to set your marketing budget so that you don't waste your resources. With concepts such as COCA or Cost Of Customer Acquisition and CLV or Customer Lifetime Value, helps you analyze your spendings and improve your marketing spending efficiency.Not just this, the course also comprises of case studies, sample papers and assignments along with easy to hard Quiz to measure your progress and test your understanding.So, why wait? Take the course and start developing your marketing perspective to excel in the face of the competition now!
Overview
Section 1: Introduction
Lecture 1 Welcome And Course Navigation
Lecture 2 What Is Marketing Fundamentals?
Lecture 3 Various Forms Of Marketing
Lecture 4 Why Is Marketing Important For Businesses?
Lecture 5 How NIKE Won With A Brilliant Marketing Strategy?
Section 2: Marketing Research
Lecture 6 Section Start
Lecture 7 Industry Analysis
Lecture 8 Various Stages Of Market Research
Lecture 9 SWOT Analysis
Lecture 10 PESTLE Analysis
Section 3: Marketing Essentials
Lecture 11 Section Start
Lecture 12 Marketing Vs Selling
Lecture 13 Consumer Needs, Wants & Demands
Lecture 14 Maslow Need Hierarchy Theory
Lecture 15 What Is Consumer Behavior And Why Is It Important For Marketers?
Lecture 16 Buying Motives
Lecture 17 Creating An Ideal Consumer Persona Based On The Data
Lecture 18 What Is STP In Marketing?
Lecture 19 What Is Market Segmentation?
Lecture 20 Selecting The Target Customer Group
Lecture 21 Positioning And Its Strategies
Lecture 22 Concept Of Differentiation In Marketing
Section 4: Core Marketing Principles
Lecture 23 Section Start
Lecture 24 What Is A Marketing Funnel?
Lecture 25 What Are Key Performance Indicators Or KPI?
Lecture 26 4Ps Of Product Marketing
Section 5: Product
Lecture 27 Section Start
Lecture 28 What Is A Product?
Lecture 29 Product Life Cycle
Lecture 30 Product Mix And Strategy
Lecture 31 Product Naming
Lecture 32 Product Branding
Lecture 33 Product Positioning
Section 6: Price
Lecture 34 Section Start
Lecture 35 What Is Price? Price Vs Cost
Lecture 36 Competition Analysis
Lecture 37 Pricing Strategies
Lecture 38 Demand Supply Concept Essential For Pricing
Section 7: Place
Lecture 39 Section Start
Lecture 40 Managing Product Distribution
Lecture 41 Distribution Channel
Lecture 42 Place Of Selling The Offerings
Section 8: Promotion
Lecture 43 Section Start
Lecture 44 Promotion And Communication
Lecture 45 Elements Of Promotion Mix
Lecture 46 AIDA Model
Section 9: Service Marketing
Lecture 47 Section Start
Lecture 48 Introduction To Service Marketing
Lecture 49 How Is Service Marketing Different From Product Marketing?
Lecture 50 Elements Of Service Marketing (4+3 P): People, Process, Physical Evidences
Section 10: Developing A Marketing Strategy
Lecture 51 Section Start
Lecture 52 Creating Your Marketing Mix
Lecture 53 Marketing Budget And How To Set One
Lecture 54 COCA Or Cost Of Customer Acquisition
Lecture 55 CLV Or Customer Lifetime Value
Section 11: Conclusion To The Course
Lecture 56 IKEA Case Study _ Time Is Money
Lecture 57 Conclusion
Anyone who wants to sell his/her product or services.,One who is interested in learning marketing in business.,Entrepreneurs heading their business.,Entrepreneurs who want to serve their consumers better with best of products and services.,Professionals who have the zeal to break barriers and stay ahead of the competition.,Entrepreneurs who want to change the primitive way of doing business and innovate in their line of work, the right way.,Marketers and specifically Digital Marketers who want to up their game of marketing and stay ahead of the competition.,One who isn't just for making a business but to learn and grow with right knowledge and ethics.,Who genuinely wants to understand the customer and the market.


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