Marketing Psychology 4.0

What you'll learn
Understanding Marketing Challenges that include also people's psychology
The difference between consciousness and unconsciousness
Who is able to apply Psychometric Profiling?
Use a scientifically proven psychological model combined with Neuromarketing to escalate your business using Psychometric Profiling.
What the difference of this new psychological model is in comparison to other existing models and segmentations in the market
Learn how big companies are using Psychometric Profiling to increase massively their Direct Marketing Activities.
Use Profiling strategies that trigger an irresistible desire for your brand and product in your customer's mind within your marketing activities.
4 Top Rules of Psychometric Profiling to Boost your Marketing Effectiveness.
How you can predict product preferences and advertisement preferences of customers by implementing Psychometric Profiling
Ethical and legal perspective on Psychometric Profiling
Current challenges in Marketing
Existing segmentation approaches and their limitations
A new psychological model for marketing mix purposes (Brand, Product, Direct Marketing & Sales)
Why this new approach performs better than other segmentations
Concrete examples from empirical research and market cases in marketing mix
Requirements
Knowledge in Marketing Management and CRM would be of advantage, but everyone is invited to understand the next generation of Marketing Psychology
Psychological knowledge in combination with Neuromarketing and Behavioral Economics-Know-how is needed
Description
Welcome to the "Marketing Psychology 4.0 Psychometric Profiling of Customer Bases" Masterclass where you will learn how to use psychometric profiling to create an irresistible desire for your brand and products in your customer's mind.And we are here to teach you and help you implement the 4 Top Rules of Psychometric Profiling that will take your business and your results to the next level.By the end of the course, you will use the same psychometric profiling strategies that big companies use to increase massively their impact in Direct Marketing Campaigns.This course will cover everything you need to know to understand the mechanism of Psychometric Profiling in your customer base, what it takes to implement it and which impact you can generate. For a concrete implementation, you will need support. Brandmind will support you in any way needed (www.brandmind dot ch/contact).You will learn:What are the current challenges in Marketing in terms of effectiveness?Introduction/reminder of existing segmentation approaches and their limitationsA new psychological model for marketing mix purposes (Brand, Product, Direct Marketing & Sales)Why this new approach performs better than other existing segmentations (up to 50% KPI-Funnel-Uplift and triple Conversion Rates)Top 4 Rules for a successful psychometric profiling approachConcrete examples from empirical research and market cases in the marketing mixYour competitors will be lost trying to figure out what makes your marketing irresistible. And unless they have access to this course, they will never know the recipe you follow to make your clients emotionally bound to your brand/products and services.We designed this course for anyone who wants to use scientifically proven strategies to escalate your business using Psychometric Profiling / Neuromarketing.Who is instructor?Christina Hoffmann - Founder and CEO BRANDMIND, former Head of Marketing in Corporate Institutions, focusing on Psychometric Profiling. Helping companies to achieve the next level marketingmix. Besides that, Christina teaches in various universities of applied sciences in Switzerland.Enroll now, and let's start taking your business to the next level with Psychometric Profiling!
Overview
Section 1: Challenges in Marketing
Lecture 1 Introduction
Lecture 2 Challenges in Marketing - Part 1
Lecture 3 Challenges in Marketing - Part 2
Lecture 4 Consciousness vs Unconsciousness
Section 2: Chapter 2
Lecture 5 Roots of Empirical Research
Lecture 6 Psychological model Aspects
Lecture 7 Advertisement and Product preferences
Lecture 8 Psychological Test
Section 3: Chapter 3
Lecture 9 Overview of Segmentation
Lecture 10 Market Research & Neuromarketing
Lecture 11 Behavioural and B2B Segmentation
Lecture 12 Less standard segmentations
Lecture 13 Criteria for valid segmentations
Lecture 14 Summary Comparison
Section 4: Chapter 4
Lecture 15 Introduction
Lecture 16 Who can apply for it?
Lecture 17 Data requirements
Lecture 18 Examples of Product Profiling
Lecture 19 Process Profiling
Lecture 20 Deep Dive Automotive
Lecture 21 Results Product Profiling Automative
Lecture 22 CRM Communication
Lecture 23 How should an ideal segmentation look like
Lecture 24 Top 4 Rules (Important)
Lecture 25 Ethical Approach
Lecture 26 Legal Perspective
Lecture 27 Thank you
CRM Marketing Manager,B2C & B2B Direct Marketing Manager,Ads Campaign managers,User experience and design professionals,For anyone that wants to use the top psychometric profiling & neuromarketing techniques to create exponential grow in their business

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