Mastering Your SEO Content Strategy [2026 AEO Update]

Build an SEO content strategy for 2026 with keyword research, ChatGPT, EEAT, AEO, content briefs and human editing
What you'll learn

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Build a complete SEO content strategy using keyword research, search intent, SERP analysis and competitor research.
Find and cluster keywords in Ahrefs and turn keyword data into useful, search-focused content opportunities.
Create SEO content briefs and blog outlines that combine search data, competitor insights and original human expertise.
Use ChatGPT to research, outline and draft SEO content without producing generic, AI-sounding articles.
Edit and optimise content using keywords, internal links, external sources, E-E-A-T principles and YMYL best practices.
Create content for modern search, including Google rankings, AI Overviews and answer engines in 2026.
Audit finished content for readability, trust, content effort, unique insight, on-page SEO and conversion opportunities.
Build a repeatable SEO content workflow you can use for your own business, clients or professional writing projects.
Requirements

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No advanced SEO experience is required. The course explains the full content strategy process step by step.
Basic familiarity with writing or digital content will be useful, but beginners are welcome.
Access to ChatGPT is recommended because we'll use it throughout the course for research, planning, drafting and editing.
Ahrefs is used for practical demonstrations. You can still apply the principles with another keyword research tool.
Description

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SEO content has changed. Has your strategy?
AI can write a blog in seconds.
Google AI Overviews are taking over more search results. People are using ChatGPT to find products, services and answers. And businesses are publishing more content than ever before.
Average content isn't going to cut it in 2026.
In this course, I'm going to show you thecomplete SEO content process I use professionally, from finding the right keywords through to researching, outlining, drafting with ChatGPT and completing the final human edit.
You'll watch over my shoulder as I usereal websites, Google, Ahrefs and ChatGPT to show you exactly how it's done.
What you'll learn

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By the end of this course, you'll know how to
Find SEO keywords with genuine ranking and business potential
Understandsearch intent and keyword clustering
Analyse theSERP before you start writing
Find and analyse your realSEO competitors
Use competitor research to uncover content opportunities
Create professionalSEO content briefs
Build stronger blog outlines
Addunique insights, research and human expertise
UseChatGPT to speed up your content workflow
Spot and remove genericAI-sounding writing
Optimise your primary and secondary keywords
Build effectiveinternal and external links
ApplyE-E-A-T principles to your content
Understand the higher standards required forYMYL content
Create content forSEO, AEO and AI search
Complete a professional human edit before publishing
This isn't another "write 2,000 words and add some keywords" course
We're going much further.
I'll show you examples ofreal content performing in competitive search results and break down what separates excellent content from the thousands of generic AI articles being published every day.
You'll also get the frameworks and resources I use throughout the process, including my
Content Brief Template
Banned Terms & Phrases List
Keyword Checklist
Internal & External Link Checklists
YMYL Checklist
Final SEO Content Checklist
You can use them for your own website, with clients or as part of your professional content workflow.
Built for search in 2026
This course covers traditionalSEO, but we're not pretending Google looks the same as it did five years ago.
We'll also look atAI Overviews, AEO and the growing role of AI search, while keeping the focus on the thing that underpins all of them
Excellent content created for real people.
If you're a content writer, freelancer, marketer, SEO professional, agency owner or business owner who wants a repeatable process for creating better SEO content, you're in the right place.
Let's get started.
Who this course is for

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Content writers and copywriters who want to add SEO strategy to their skill set and create stronger content for clients.
SEO professionals and content marketers who want a practical 2026 workflow that incorporates AI and AEO.
Freelancers and agency owners who want a repeatable process for researching, briefing, creating and editing SEO content.
Business owners and in-house marketers who want to create content that can generate organic visibility and support commercial goals.
Anyone using ChatGPT for content who wants to move beyond generic AI drafts and create researched, useful, human-led SEO content.
Homepage

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