Free Download Media and Entertainment Industry Management:
How to Integrate Business and Management with Creativity and Imagination
English | 2024 | ISBN: 1032221216 | 403 Pages | PDF EPUB (True) | 10 MB
The media and entertainment industry (MEI) differs significantly from traditional industries in many respects. Accordingly, the management of strategy, marketing and other business practices in the MEI necessitates a unique approach. Sunghan Ryu offers students focused and relevant insights into critical topics, illustrated by vivid examples from the MEI.
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