Module 18 Improving Results (Cro)

How to improve your current Marketing Results
How to get better Results from your website
Why the Customer is Always Right
What your Conversion Rate should be
Tools that help you understand Results
The Template for Conversion Rate Optimisation Success
Requirements
No Marketing Experience Required
Wanting to learn about how to Improve Results
Have a passion for Marketing
Got a Business, but need to generate more Enquiries/Leads?
Description
Welcome to Module 18. This course is part of a complete 20-module Real Digital Marketing training programme. Each module can be taken individually or as part of the full series.In this module, we focus on improving results through Conversion Rate Optimisation (CRO). Once you understand your data and performance, the next step is to enhance what you already have by making informed changes that lead to better outcomes.We begin by identifying which websites and platforms are most suitable for optimisation, and how to recognise where improvements can have the greatest impact. Not all changes deliver the same results, so understanding where to focus your efforts is essential.We then revisit the customer decision-making process, helping you understand how users think, behave, and make choices when interacting with your website. This insight allows you to make changes that align more closely with customer expectations and needs.A key part is understanding the true meaning behind the phrase "the customer is always right". Rather than taking it at face value, we explore what it really means in the context of user behaviour and how it should influence your approach to optimisation.We then explore the different options available for improving your website, including what elements can be changed, how those changes can be implemented, and which adjustments are most likely to make a meaningful difference.You will also learn about testing methods such as split testing (A/B testing) and multivariate testing, which allow you to compare different variations and identify what works best. Alongside this, we discuss conversion rates in more detail, helping you understand what a good conversion rate looks like and how this can vary depending on your business and objectives.The module also introduces tools that can help you analyse and improve performance, giving you practical ways to identify opportunities and measure the impact of your changes.To bring everything together, we provide a clear framework for CRO success, outlining the stages you need to follow to continuously improve your results. We also revisit principles of influence and persuasion, including insights from Dr Cialdini, and explore how these can be applied to encourage action and increase conversions.By the end of this module, you will understand how to evaluate your current performance, identify opportunities for improvement, and implement changes that lead to better results in a structured and measurable way.
Those wanting to Start a Career in Digital Marketing,Do you want to increase enquiries/leads for your own business?,Those wanting to Advance their Career in Digital Marketing
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