Free Download Multidisciplinary Approaches to Contemporary Marketing: Digital Trends, Social Issues and Economics
English | 2025 | ISBN: 3031780256 | 376 Pages | PDF EPUB (True) | 5 MB
This book uniquely combines literature from different research fields of marketing, such as social and psychological perspectives, behavioral sciences, the digital era, sustainability, and corporate social responsibility, to present a multidisciplinary approach to marketing. With a diverse authorship bringing together the research and the expertise of multiple scholars, the combination of contexts and research fields in this book will illuminate the scope of marketing for researchers in the field.
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