Personal Branding in the Knowledge Economy The Inter-relationship between Corporate and Employee Brands

English | 2023 | ISBN: 1032013362 | 189 Pages | PDF (True) | 7 MB
Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals' knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.

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