Eisha Armstrong, "Productize: The Ultimate Guide to Turning Professional Services into Scalable Products"
English | ISBN: 1736929615 | 2021 | 172 pages | EPUB | 2 MB
More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth.
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