Seo For Ecommerce Websites

What you'll learn
Ecommerce Product Keyword Research
Planning or Updating Your Website Structure
Optimizing Your Pages for Organic Search
Earning and Building SEO Backlinks
Why Blogging Matters and How to Blog for Maximum SEO Traffic
Technical SEO Audits and Common Issues to Avoid
What's Working Now in Ecommerce SEO
Requirements
Basic understanding of digital marketing principles
Access to an ecommerce website to apply the learned strategies
A willingness to learn and apply advanced SEO techniques
Description
Are you struggling to get your ecommerce site noticed in the crowded online marketplace? Do you want to increase your organic traffic and drive more sales without relying heavily on paid advertising? This course is designed specifically for ecommerce business owners, digital marketers, and SEO enthusiasts who want to master the art of SEO for online stores. It's perfect for you if you are:Ecommerce business owners looking to improve their website's search engine rankingsDigital marketers wanting to enhance their SEO skills specifically for ecommerceSEO professionals seeking to specialize in ecommerce optimizationAnyone interested in learning advanced SEO techniques for online storesThroughout this course, you'll learn the ins and outs of SEO as it applies to ecommerce. We'll cover everything from keyword research and on-page optimization to technical SEO and effective link-building strategies. You'll also learn how to use powerful tools like Google Analytics and Google Search Console to track your progress and make data-driven decisions.By the end of this course, you'll have the skills and knowledge to:Optimize your ecommerce site for higher search engine rankingsIncrease visibility and drive more salesGain valuable insights and practical tips whether you're new to SEO or looking to deepen your understandingAbout Your InstructorEagan HeathDigital Marketing Agency Owner since 2016 and SEO ExpertEagan Heath is a seasoned digital marketer with extensive experience in SEO and ecommerce. As the host of the "What's Working in Ecommerce" podcast and a partner at Asymmetric Marketing, Eagan has helped numerous ecommerce businesses achieve remarkable growth through effective SEO strategies. With a passion for teaching and a commitment to staying ahead of industry trends, Eagan brings a wealth of knowledge and practical insights to this comprehensive course.
Overview
Section 1: Introduction
Lecture 1 Introduction
Section 2: Keyword and Competitive Research
Lecture 2 Keyword Research Example
Lecture 3 Gathering Historical Keyword Data
Lecture 4 Stealing Competitor Keywords
Lecture 5 Selecting Target Keywords
Lecture 6 Introduction to Creating Your Keyword to Page Map
Lecture 7 Creating Your Keyword to Page Map from Existing Pages
Lecture 8 Creating Your Keyword to Page Map Brand New from Scratch
Lecture 9 How to Verify Google Search Console
Section 3: Onsite SEO
Lecture 10 Optimizing SEO Titles and Descriptions based on Your Keyword to Page Map
Lecture 11 Product Page Optimization
Lecture 12 Rich Text Schema Markup for Rich Results on Google
Section 4: Technical SEO
Lecture 13 Page Speed Optimization
Lecture 14 Missing Pages and Redirects
Lecture 15 How to identify and prioritize broken links to fix or redirect for SEO
Lecture 16 Internal Links & a Potential Issue with Shopify Product Category Page Structure
Lecture 17 Mobile First
Lecture 18 Technical SEO Quick Review
Section 5: SEO Blogging and Content Marketing
Lecture 19 Blogging and Content Creation
Lecture 20 Excellent Blog Examples
Lecture 21 Improving Previous Blog Posts for Better SEO
Lecture 22 Improve Your Existing Blog Posts for Better SEO (Using Google Analytics & Google
Section 6: Link Building
Lecture 23 Link Building Overview
Lecture 24 HARO Backlink Building
Lecture 25 Unlinked Brand Mentions
Lecture 26 Finding Guest Blog Link Building Opportunities
Lecture 27 Guest Post Topics and Pitches
Section 7: SEO Expert Interviews and Additional Resources
Lecture 28 Find Exactly Where You Dropped (or Gained) SEO Traffic
Lecture 29 Ecommerce SEO: What's Working Right Now? - What's Working in Ecommerce (Ep. 26)
Lecture 30 Part 1 | Google-Proof SEO Link Building for Ecommerce
Lecture 31 Part 2 | Google-Proof SEO Link Building for Ecommerce
Lecture 32 Ecommerce and Shopify SEO Client Audit Example
Lecture 33 Effective SEO Blogging for Ecommerce with Sam Boyd
Lecture 34 Unlocking Explosive Growth in the CBD Market with SEO with Aman Ghataura
Lecture 35 Top Strategies for High-Quality Ecommerce Content in the AI Era
Lecture 36 Backlinks and Beyond: A Guide to PR-Driven SEO with Gene Caballero
Ecommerce business owners,Digital marketers,SEO professionals
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