Show Me That Branding Money: Express Your Brand Personality Using Intricate Message Structures And Storytelling Frameworks by Umran Nayani
English | 2022 | ISBN: N/A | ASIN: B0BLLPN23N | 252 pages | EPUB | 1.52 Mb
What is the one thing that most "iconic" brands of the World have in common?
What is the one thing that makes the most iconic brands "memorable"?
What is the one thing that makes the most iconic brands "recognizable"?
Is it their "fancy" logo?
Is it their "award-winning custom website"?
or
Is it their "verified" social media profiles?
The answer is so simple that it might surprise you! The answer takes us back to what makes us humans.
The answer is "Expression."
This book will teach you how to construct your brand expression using storytelling with messaging.
We'll look at how huge brands harness emotion in decision-making with a deep focus on Brand psychology.
You will learn to capture your audience's attention in a crowded marketplace by communicating your core message and brand story.
We investigate the sophisticated frameworks that enable us to deconstruct what and how we intend to communicate.
You will learn how to apply these frameworks to produce a guide for writing advertisements, website copy, email marketing, and social media postings, among other things.
You will learn approaches and procedures for establishing a premium brand name and tagline before we define your brand promise and reveal its effectiveness.
What you'll learn:Brand StorytellingBrand MessagingBrand ExpressionVisual IdentityBrand PresenceBrand PsychologyColor TheoryTypographyBrand Identity DesignWho this book is for:Startup FoundersEntrepreneursBusiness OwnersBrand ManagersBrand DesignersBrand StrategistsWe'll take an objective look at the visual identity. Learn how to infuse strategy into visual identity creation.
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