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Return of the Artisan: How America Went from Industrial to Handmade
General: :Ebook
Format: epub
Size: 19.56 MB
Description: Discover the evolution of the artisanal movement from the fringes of the 1970s to the spike of domesticity-home-cooking, gardening, and DIY crafting-caused by COVID-19 and what it means for the future of work and American culture.
In the 1950s, America was a world of immaculate grocery stores, brightly packaged consumer goods, relentless big brand advertising, homes that were much too clean, and diets so rich in salt, sugar, fat, and preservatives you nearly have a heart attack just thinking of them. And while this approach made a great fortune for large consumer packaged goods companies it has been detrimental to American's overall health and wellbeing.
Then, towards the end of the 20th century, Alice Waters and other pioneers figured out how to market natural, handmade, small-batch products to the American consumer again-and the rest is history. Now, we are in the third wave of a revolution. Thanks to COVID-19, millions of Americans went from...
Book:
Categories:N/A
Title: Return of the Artisan: How America Went from Industrial to Handmade
Author: Grant McCracken
Language: English
Subjects: N/A
ISBN: N/A
Total pages: N/A
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