Startup PR Media Relations, Press Pitching & Earned Media

What you'll learn
Build a startup PR strategy using PESO + RPIE: goals, audiences, messaging, and a simple action plan.
Write a press release, boilerplate, and media kit that journalists can use immediately.
Research reporters, build a media list, and send personalized pitches that earn replies and coverage.
Use content + thought leadership to create story angles and credibility that fuel earned media.
Plan PR events and social/influencer campaigns to amplify coverage and community buzz.
Measure PR results (outcomes vs outputs) and report ROI with KPIs, tracking links, and sentiment.
Requirements
There are pre-requisites for taking this course
Description
PR is one of the highest-leverage growth channels a startup can build-because it creates trusted visibility, not just impressions.Consider a few realities:92% of people trust recommendations from people they know more than advertising-exactly the kind of trust you earn through coverage and word-of-mouth. Journalists are flooded: almost all receive at least 1 pitch a day, yet most publish fewer than five stories per week-so your outreach has to be targeted and genuinely newsworthy. Modern PR measurement is moving beyond "how many mentions?" toward outputs, outcomes, and impact-because activity isn't the same as results. So the question becomes: How do you consistently earn press coverage and credibility-without a big budget, a big brand, or a PR agency?That's exactly what this course is designed to teach.In this course, you'll learn how to:Build a practical PR strategy for your startup using frameworks like PESO and RPIETurn your product, traction, or mission into a story angle journalists actually want to coverCreate press materials that make you look "press-ready," including press releases and a media kitFind the right reporters, build relationships, and write pitches that get opened and answeredAmplify earned media through content marketing, thought leadership, social, and influencersPlan PR-friendly events and launches that generate buzz (even on a startup budget)Prepare for crises with a simple, realistic crisis comms planMeasure PR performance using KPIs that map to business outcomes-traffic, sign-ups, sentiment, leads, and ROIYou'll also get a clear workflow you can repeat-so PR becomes a system you can run, not a one-off scramble when you "need press."Whether you're a founder, a marketer, or the accidental PR lead on a lean team, this course will give you a practical playbook for building visibility, credibility, and momentum through earned media-ethically and consistently.Let's get started.
Startup founders and co-founders who need visibility and credibility without hiring an agency,Marketing generalists and growth marketers who want earned media to complement paid + organic channels,"PR team of one" operators at early-stage companies wearing multiple hats,Startup communications leads building a PR function from scratch,Product marketers who want stronger messaging, narratives, and launch coverage,Indie hackers and solo founders launching SaaS, apps, DTC brands, or marketplaces,Nonprofit or mission-driven startup teams that need press to build trust and momentum,Anyone who wants a practical, ethical, repeatable system for pitching journalists and earning coverage
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